Marketing Strategies for Coca-Cola's New Fruity Cola Product

This report presents a comprehensive marketing plan for Coca-Cola's new Fruity Cola product, addressing the challenges of declining sales in the soft drinks industry. It begins with an executive summary that highlights the internal and external environmental analyses, including a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The report delves into the industry background, market segmentation, targeting, and positioning strategies. It examines the marketing mix, including product development, pricing, distribution (place), and promotional activities. The macro-environment factors, such as cultural and demographic influences, are discussed, along with an analysis of the micro-environment, including the company's background, core competencies, and competitive landscape. The report aims to provide a detailed overview of the strategies Coca-Cola plans to use to introduce Fruity Cola to the market and achieve desired sales volumes. The report also analyzes the marketing environment of Coca-Cola, including social, cultural, economic, demographic, and political factors. This report is a student contribution, published on Desklib, a platform offering AI-based study tools for students.