Comparative Analysis: Coca-Cola's Website in India and Australia

This report analyzes the website presentation of Coca-Cola in India and Australia, highlighting the cultural differences in their marketing strategies. The Indian website uses more colors, offers, and mentions of celebrations, aligning with the Indian culture's emphasis on festivities and togetherness. In contrast, the Australian website has a calmer look, focusing on product specifications and relaxation, catering to the Western culture's preferences. The use of colors also varies, with the Indian website incorporating green and shades of pink, while the Australian website primarily uses red and white. These differences reflect the varying aspirations and needs of consumers in different nations, showcasing how brands tailor their websites to resonate with local cultures. Desklib provides similar solved assignments and past papers for students.

Principles of Professional Communication
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Contents
Introduction.................................................................................................................................................3
Website presentation..................................................................................................................................3
Use of Colours in the websites of the two countries...................................................................................3
Culture significance of difference in colours of the two websites...............................................................4
Reason for difference in websites in different nationalities........................................................................4
Conclusion...................................................................................................................................................4
Bibliography................................................................................................................................................5
Appendix.....................................................................................................................................................6
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Introduction
Global marketing is always ridden with culture differences (Mooij, 2010), Faiths, beliefs and
values of people across the glove differ leading to different tastes and liking. Consequently,
global brands need to provide local touch to their various websites while keeping the core aspect
of the brand same (Christiansen, 2013). Following assignment compares the websites of Coca-
Cola in two different Global markets of Australia and India.
Website presentation
The Indian website of Coca-Cola has more colours to it. (Coca-Cola India, 2018) There is much
more mention of offers, discounts, games and sweepstakes (Coca-Cola India, 2018) . There is a
lot more activity on the website. The website talks about happiness and togetherness through
Coca-Cola (Coca-Cola India, 2018). People of the Indian culture believe in mega celebrations
with food and beverages festivities (Mooij, 2010). Hence, in the Indian website Coca-Cola is
portrayed as celebrations drink.
Coca Cola Australia is a calmer looking website with less discussion on festivities or offers
(Coca-Cola Australia, 2018). There is more emphasis on product specifications. In the Australian
or western culture beverages are taken to relax. (Christiansen, 2013). Therefore, emphasis of the
website is on relaxed look.
Use of Colours in the websites of the two countries
Red is Coca-Cola’s official brand colour (Coca-Cola Australia, 2018). Hence red colour is used
in the website of both India and Australia (Coca-Cola India, 2018). However, in the Australian
website very less colour has been used. Only red and white colour can be seen on website
homepage (Coca-Cola Australia, 2018). However, in the Indian website many colures like green,
golden and shades of pink have been used (Coca-Cola India, 2018). Therefore, the Indian
website is more colourful as compared to the Australian website
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Culture significance of difference in colours of the two websites
Colour holds a very important significance in culture (Christiansen, 2013). Colour Red is the
official colour of Coca-Cola which signifies passion and excitement in western culture and
happiness in Indian or eastern culture (Schlegelmilch, 2016) . Therefore, this colour positions
Coca-Cola as spreading happiness and excitement. Green is a colour of life and celebration in
Indian or eastern culture; hence it picturises use of Coca-Cola during celebrations in Indian
culture (Coca-Cola India, 2018). White is the colour of death in the east hence it has not been
used in the Indian website (Coca-Cola India, 2018). While it’s the colour of purity in the west
hence it has been used in the Australian website.
Reason for difference in websites in different nationalities
People in different nations aspire for different things from a similar product (Schlegelmilch,
2016). In India people might drink Coca-Cola with family and friends on an occasion of
celebration. On the other hand, in Australia or other western cultures people might want to drink
it while relaxing alone (Schlegelmilch, 2016). Therefore, different needs and wants encourage
brand owners in making differently designed websites in different countries.
Conclusion
Different countries have different cultures and needs of different cultures vary. Hence, brands
design different looking websites for different countries.
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Bibliography
Christiansen, B. (2013). Cultural and Technological Influences on Global Business. Hershey: IGI Global.
Coca-Cola Australia. (2018). Home. Retrieved May 24, 2018, from
https://www.coca-cola.com.au/en/home/
Coca-Cola India. (2018). Home. Retrieved May 24, 2018, from https://www.coca-colaindia.com/#
Mooij, M. d. (2010). Global Marketing and Advertising: Understanding Cultural Paradoxes. London: Sage.
Schlegelmilch, B. B. (2016). Global Marketing Strategy: An Executive Digest. Humburg: Springer.
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Appendix
Screen shots of Websites of Coca-Cola in India and Australia
Coca-Cola India
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Coca cola Australia
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