Managing a Successful Business Project: Globalisation

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Managing a Successful Business Project
Unit Assessor: Adrian Gauci
Assignment Title: Globalisation
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MANAGING A SUCCESSFUL BUSINESS PROJECT
Table of Contents
Introduction................................................................................................................................3
Activity 1: Research Project Management Plan.........................................................................4
Task 1: Project objectives, aims and timeframes.......................................................................4
P1: Project objectives and aims..............................................................................................4
P2: Project management plan with scope, cost, time, communication, quality, risks...........4
P3: Work Breakdown structure and Gantt chart to offer stages and timeframes...................6
M1: Comprehensive project plan, milestone and project schedule to monitor the objectives
and aims.................................................................................................................................7
D1: Critical evaluation of project management process (PMP).............................................8
Activity 2: Project execution along with Log Book...................................................................9
Task 2: Small-scale research and data collection.......................................................................9
P4: Application of qualitative and quantitative research methods to meet research goal......9
M2 Evaluate the accuracy of these research methods..........................................................11
D1: Critical evaluation of research methodologies..............................................................12
Activity 3: Analysis of Research and Performance Review....................................................13
Task 3: Appropriate recommendations with evidences...........................................................13
P5 Analyse research data using suitable tools or techniques...............................................13
P6 Appropriate recommendations for research and data analysis to obtain valid
conclusions...........................................................................................................................14
Quantitative Findings and Data Analysis.............................................................................15
Qualitative findings and Data Analysis................................................................................17
M3 Evaluate the tools selection and techniques to obtain accurate and authentic findings17
Task 4: The value of the research project to achieve sustainable corporate performance.......18
P7 Reflect the value the research to accomplish objectives and own performance.............18
M4 Evaluate the project management process to meet objectives and carry out good
performance..........................................................................................................................20
D2 Critical evaluation of the project outcomes, and validation of recommendations........20
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Conclusion................................................................................................................................21
References................................................................................................................................22
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Introduction
Globalisation is the method by which the culture and economy of different nations unites
together and build connection via capital flow and global trade business. Globalisation
signifies an inescapable phenomenon that is creating the world smaller by developing
services, exchanging products, information, culture and knowledge among several countries.
It has provided better opportunities for businesses as they can now move in a new country
and develop their business over there. However, if the company fails in understanding the
concept and functioning of globalisation, then companies might get affected.
This project will be discussing about globalisation for Coca-Cola Company. It is a US based
company that provides beverage for customers. Since its establishment in 1982, the company
has been successful in expanding their products to a large section of people. Presently, Coca-
Cola has become a well-reputed company which serves its products and services in maximum
number of countries. This project will be dealing about the research project management plan
and how it will be utilized to carry out and meet good performances.
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Activity 1: Research Project Management Plan
Task 1: Project objectives, aims and timeframes
P1: Project objectives and aims
Project objectives:
 The objective of the research is to identify the mode by which globalization of Coca-
Cola Company has to integrate elements of international culture within their business
structure (Waddell, 2017).
 To determine the process and analyse the role of international culture in developing
their product and services.
 The objective is to evaluate and obtain useful recommendations for supporting their
business position in the global market.
Project Aim: The aim of the research project is to understand the culture of global market
because of its importance in the success of their business. The research project tried to
examine the standpoints of different business and individuals internationally so that the
company can attain a beneficial understanding of the market condition, demand and people.
Research questions:
 What is the concept of globalisation?
 Why globalisation is essential for business growth?
 What are the advantages and disadvantages of globalisation?
 What is the main role of international culture in business expansion?
 How the aspects of global culture get included within business activities?
 What are the other significant recommendations for lining up national business into
international market?
P2: Project management plan with scope, cost, time, communication, quality,
risks
Project Scope: The scope of the project is a part of the project planning which will document
and determine the particular project targets, costs, tasks, deliverables, and its deadline
(Rasche et al. 2017). The documentation of this project’s scope will elucidate the boundaries,
establish the responsibilities of each individual and also will set processes on how finished
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task will be further approved and verified. Throughout the project, the documentation will
allow the project team members of Coca-Cola to stay focused on globalisation. The project
scope report also helps the allocated team with instructions for taking decisions on the right
time and effectively (Ostermann, Willenberg and Schebb, 2015).
Project Budget: It is important for the Coca-Cola Company to make a project budget analysis
so that they can understand on which section they need to spend money for globalizing
business (Luetge, Armbrüster and Müller, 2016). The below chart will help to show the
expenses required:
Sl.
No
Reason Estimated Budget
1 Literature 550 GBP
2 Surveys, Observations and Interviews 4250 GBP
3 Choosing Data Collection Methods 4000 GBP
4 Data Analysis and Interpretation 1500 GBP
Total Budget 10290 GBP
Need of communication and quality: Communication is a very crucial part of the project as
it will help the company to overrule and pervade in global business. Communication is very
extensive and constant and so no one could ever flee from its influence. Quality of goods and
services is also important to attract large number of customers (Wunderlich, 2016). Without
better communication and quality, people would feel segregated and unable to present and
accept ideas.
Risk associated with the project: Coca-Cola Company can recognise and measure the risk
factors which might affect their business, by doing risk analysis. This part will help them to
identify maximum number of threats and risks in expanding their business in global market.
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P3: Work Breakdown structure and Gantt chart to offer stages and timeframes
Figure: WPS Structure
Source: Created by author
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01-02-2019
11-02-2019
25-02-2019
19-03-2019
29-03-2019
06-04-2019
26-04-2019
Research proposal Data Analysis, interpretation
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14
22
10
8
20
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Figure: Gantt chart
Source: Created by author
M1: Comprehensive project plan, milestone and project schedule to monitor the
objectives and aims
Project plan will help Coca-Cola Company to make sure that proper anticipation are placed
around the product and service delivery, time and the duration. The project managers must be
capable of negotiating attainable and reasonable targets among stakeholders, management
and the team. The team can ensure that there is rigidity in designing projects correctly to fit
into wider context of their client’s strategic structures abroad. Good project plan allows the
company to directly align with the planned targets of the global business.
Milestones are used in project management as a tool to mark certain points which might be
budget checks, input, external review or starting and ending period of the project (McMurray
et al. 2016). By setting milestones for globalisation, the company can identify the things that
need to be finished, the things they already did in the project, the time duration taken and
how much time needed further. Project schedule will set up timelines, availability and
delivery of resources, whether inventory, personal or capital. If Coca-Cola Company does not
have proper project schedule than it becomes very difficult for them to make the project
successful. This is mainly used to assess the resources required and for how much time.
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Project plan, schedule and milestone are equally significant in monitoring the aims and
objectives of the research project.
D1: Critical evaluation of project management process (PMP)
Project management process is very important method which joins every project processes
and activities together. The four key project management processes are discussed below:
Design: This is the first phase of the research project where the structure, features,
deliverables and condition for success are planned out. Project manager makes design to
obtain ideas, processes and materials for attaining their business targets in foreign countries.
Develop: After design, the manger develops business ideas and structures to expand their
business internationally. The Coca-Cola Company must develop a work breakdown
arrangement and start the most rational activities sequence in the project management process
(Kerzner and Kerzner, 2017).
Analyze: The third phase is to analyse whether the data sources are acquired in authentic way
or not. Further, the execution plan of the project is examined to accomplish the objectives
effectively.
Evaluate: This is the last phase of the PMP, where the project manager hand over the
executed system and shut out the project. If the deliveries of the project are balanced with the
approval criteria described by the client then the project will be suitably received and waged
by the customer (Daniels et al. 2016).
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Figure: Project Management Process
Source: (Lock, 2017)
Activity 2: Project execution along with Log Book
Task 2: Small-scale research and data collection
P4: Application of qualitative and quantitative research methods to meet
research goal
Qualitative research method: This method focuses on acquiring data via conversational and
open-ended communication. This research not just put emphasise on what people think,
rather they also tries to know for what reasons they think that way. These methods are
planned and designed in a way that helps in disclosing the perception and behaviour of their
targeted audiences. The most regularly used qualitative research methods and their
application are discussed below:
 Using Case study: The researcher can use such secondary sources, which has
developed over many years to gather qualitative data (Kleibert, 2015). It is utilized for
describing an entity or an organisation as a whole.
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 Record maintaining: This process uses the present consistent papers and similar
information as a data source. People can visit library and collect books and different
other materials to gather applicable data which can be used in the research project.
 Ethnographic research method: This research method studies clients in their
naturally happening environment. It needs the researcher to accept the new culture,
motivations, challenges and also the settings that happen.
Quantitative research method: This method collects data from primary sources where
effective numerical and statistical arrangements can be exhibited (Schwalbe, 2015). The
application of quantitative research methods to meet research target is given below:
 Method of observation: This is another method of research which utilizes slanted
methodologies to collect data or information. The quantitative examination is mainly
used to compare quality differences.
 Interview: This process is an individual interview which is planned with only one
person at a time. The researcher can gather accurate data regarding people believes
and their motivational factors.
 Focus group: This is the frequently utilized qualitative research methods which
normally includes very less respondents from their target market. Their main aim is to
know the answers of how, what and why questions.
Project Logbook
What have you completed?
I have completed research project on globalisation for the Coca-Cola Company.
Did you fulfil task requirements?
Yes, I have fulfilled the task requirements.
Are you on track and within deadlines set?
Yes, till now I am on track and within deadlines set.
Did you need to make any changes to your project management plan?
In the research method, I need to make some necessary changes to understand the topic of
globalisation for Coca-Cola Company.
Any risks and/or issues identified?
Yes, there are many risks or issues related to the research like market demand or people
requirements in the global market.
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Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Yes, I have identified issues with a lack of skills needed for undertaking research activities
due to lack of research skills and availability to select correct article.
Did you identify any additional risks/issues that have an impact on the project
management plan?
Yes, while doing research I identified additional issues which have made an impact on the
project management plan of globalization.
What barriers did you face?
I faced difficulties in attaining the required resources to complete the research on time.
How did you overcome them?
I overcome them with the help of resource methodologies and by building communication
with the local people of foreign countries.
What have I learnt about myself this week?
In this week, I have realised that my abilities are high enough to complete the research
suitably.
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete
the tasks?
At first, I felt stressed and less confident which gradually converted later. Yes, it was useful
because I understood my capabilities and finished the project accurately.
How well have I performed? What did I contribute? What can I improve on next week?
I performed well and made a good research plan. In next week, I can improve my skills and
learning abilities to do further project within time limit.
How might this learning apply in the future?
This learning can be applied when I get indulge in another research project.
Which tasks are priorities?
Topic selection for the research is the primary priority followed by research methodology,
data collection and interpretation.
Have you set aside sufficient time for completion?
Yes, I have set sufficient time for completion.
M2 Evaluate the accuracy of these research methods
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