Globalization's Emerging Force: A Coca-Cola Business Analysis

This report examines the impact of globalization on the Coca-Cola Company. It begins with an introduction to globalization and its relevance to modern business, using Coca-Cola as a key example. The report then details the company's globalization journey, highlighting its expansion and the strategies employed. It identifies five key challenges in today's global business environment, such as rising environmental concerns and increased competition, and presents five corresponding solution trends, including enhanced collaboration and a focus on innovation. The report specifically analyzes how the challenge of a faster pace of innovation and the solution of increased collaboration are particularly applicable to Coca-Cola's current situation. It also discusses the importance of building a shared vision within the company to overcome these challenges and concludes by emphasizing the need for businesses to adapt and implement effective strategies to navigate the complexities of globalization, with Coca-Cola as a case study.

Running head: GLOBALIZATION IS AN EMERGING FORCE IN BUSINESS
GLOBALIZATION IS AN EMERGING FORCE IN BUSINESS
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Author’s Note

1GLOBALIZATION IS AN EMERGING FORCE IN BUSINESS
Table of Contents
Introduction................................................................................................................................2
Globalization and the Coca- Cola Company..............................................................................2
Five globalization challenge trends and five solution trends in business..................................2
One challenge and one solution trend that is most applicable to Coke’s situation today..........3
Reasons behind Coca- Cola Company must focus on one of the five building blocks.............3
Conclusion..................................................................................................................................4
References..................................................................................................................................5

2GLOBALIZATION IS AN EMERGING FORCE IN BUSINESS
Introduction
The purpose of this assessment is to focus on how globalization is an emerging force
in the today’s business. Globalization refers to the process of integration as well as
interaction among the individuals, enterprise and governments of varied countries. Coca-
Cola Company is one of the good examples of globalization (Banutu-Gomez, 2012). The
enterprise has gained momentum as well as growth, capitalizes on expanding beverage sector
and has been ranked as biggest beverage enterprise in the globe. This assessment focuses on
five globalization challenge trends and solution trends in today’s business. One challenge and
solution trend that is most applicable to this company is also highlighted in this study.
Globalization and the Coca- Cola Company
Coca- Cola enterprise began to globalize in the early 1900. The company utilized
various stages of entry modes based on markets. Coca- Cola initially built bottling plants,
which in turn caused increase in demand for Coca- Cola brand (Bond & Byrne, 2014). They
have also established plants and foreign relationships across the globe in support of global
operation centre. The marketing strategies adopted by this company played vital role in
successfully globalizing across the globe. The globalization of Coca- Cola has benefitted the
people in several ways. Coke has offered jobs and many opportunities to the people, which in
turn benefits them in several ways.
Five globalization challenge trends and five solution trends in business
The top five challenge trends are given below-
 Rising concern for environment
 Increasing complexity
 Larger personalization as well as customization
 Higher pace of innovation

3GLOBALIZATION IS AN EMERGING FORCE IN BUSINESS
 Rising competition for talent
The five solution trends in business are-
 Becoming highly connected
 Enhancing collaboration
 Becoming highly mobile
 Rise of creative class
 Becoming more global
One challenge and one solution trend that is most applicable to Coke’s situation today
The Coca- Cola organization is an excellent innovator in the modern world of
increasing demand. One top challenge trends that is most applicable to this company is faster
pace of innovation. Owing to constant change in today’s world and especially in customers’
requirements, the Coke Company has been facing this challenge trend. However, the
organization must follow this trend for creating new products and adapt themselves to
prosper as leader in the market (Dunning, 2014). One solution trend that most fit into this
enterprise is increasing collaboration. The company must collaborate with more people for
working together to solve this challenge trend. Moreover, this solution trend can help them to
shape ideas and implement it in the business in most effective way.
Reasons behind Coca- Cola Company must focus on one of the five building blocks
Coke must focus on building shared vision which is one of the five building blocks.
The reasons behind focusing on this building blocks is that shared vision of two or more
employees and working towards accomplishing it can help to develop new ideas and innovate
new products. However, this can help this company to mitigate the above challenge trends
(Bremmer, 2014).

4GLOBALIZATION IS AN EMERGING FORCE IN BUSINESS
Conclusion
From the above discussion, it can be concluded that globalization has created several
challenges for today’s business. However, the company’s now-a-days implement effective
strategies for mitigating these challenges and avoiding risk in business. Coca- Cola Company
has also been facing several challenges due to globalization. However, the company has been
adopting several strategies and methods for combating with these challenges.

5GLOBALIZATION IS AN EMERGING FORCE IN BUSINESS
References
Banutu-Gomez, M. B. (2012). Coca-Cola: International business strategy for globalization.
The Business & Management Review, 3(1), 155.
Bond, C., & J. O'Byrne, D. (2014). Challenges and conceptions of globalization: An
investigation into models of global change and their relationship with business practice.
Cross Cultural Management, 21(1), 23-38.
Bremmer, I. (2014). The new rules of globalization. Harvard Business Review, 92(1), 103-
107.
Dunning, J. H. (2014). The Globalization of Business (Routledge Revivals): The Challenge of
the 1990s. Routledge.