Analysis of Coca-Cola's CSR Conflicts in India and Recommendations
VerifiedAdded on 2023/06/05
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AI Summary
This report examines the corporate social responsibility (CSR) conflicts faced by Coca-Cola in India. It details the controversies surrounding pesticide levels, water usage, and the company's interactions with the Indian government and environmental organizations. The report outlines the conflicts, including accusations of exceeding pesticide standards, extracting excessive groundwater leading to drought conditions, and polluting water sources. It analyzes the company's initial responses, which included denial of allegations, and the subsequent measures taken to address the issues, such as seeking to renew licenses and implementing damage control strategies. The report also explores the effects of these conflicts on the people and the environment, including loss of consumer trust and brand reputation. Finally, it provides suggestions and recommendations for effectively managing such conflicts, emphasizing the importance of aligning with government policies, prioritizing community perceptions, and implementing proactive strategies to regain market position and enhance CSR practices. The report references Coca-Cola's water stewardship and replenish report and their sustainability report for India.
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