This report provides an analysis of Coca-Cola's business strategies using various frameworks. It begins with Porter's Five Forces to assess the competitive landscape, highlighting threats from new entrants, industry rivalry, substitutes, and buyer/supplier power. A SWOT analysis then evaluates Coca-Cola's internal strengths and weaknesses, as well as external opportunities and threats, focusing on brand equity, global presence, and competition with Pepsi. Finally, the report discusses common challenges and mistakes in e-business, such as selecting the right platform, attracting customers, and optimizing for mobile devices. The analysis aims to inform information systems planning and strategic decision-making for Coca-Cola, with the goal of mitigating threats and fostering sustainable growth. Desklib provides access to similar solved assignments and study tools for students.