Developing Skills for Business Leadership: Coca-Cola CSR Report

This report provides an analysis of Coca-Cola's Corporate Social Responsibility (CSR) initiatives, focusing on the company's approach to ethical practices and its impact. The report examines Coca-Cola's objectives, including profit maximization and strategies to enhance its public image. It discusses the need for changes in response to market demands and the importance of collaborating with NGOs. The analysis delves into the decision-making processes at different locations, highlighting the influence of the USA compared to India. The report also explores the company's efforts to address issues, involve stakeholders, and navigate cultural differences between the USA and India. The report concludes by emphasizing the role of CSR in conflict resolution, financial performance, and brand equity.

Corporate Social
Responsibility of
Marks & Spencer

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Hello!
(Student Name)
In the report we will discuss on the
policies of
CSR adopted by the company Coca
Colaa nd their barriers

Concep
t &
Nature
of CSR
 The CSR comes in one of the concept where the
corporate Social Responsibility is the most
importance aspect for the companies
 The coverage of CSR is very wide that includes
initiatives & achievements which includes concern
of the modern world and also the ethical
responsibilities.
 This is a type of self regulation business
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1.Purpose of Coca
Cola
Let’s start with
the first set of
slides

 The expedition of Coca Cola is very much in
relation towards CSR events which will initiated till
2003
 The company has an objective to maximization of
profit, companies often ignore Corporate Social
Responsibility in their business.
 To increase the number of customers as well as
their turnover
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Need for
Changes
 To adopt various plans to
change their image in the
market which.
 To work with NGO rather
them attacking them
 Make products that is
beneficial for the health of
the consumers
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Decisio
n
making
of staff
in
varied
locatio
The decision making of the staff
depends on the particular
situation. The power of decision
making is different in different
locations like in USA decision
making is very good as
compared to India.
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&
Influen
ces of
the
countri
es
USA
The power of
operations in
Coca Cola at USA
is very high. They
have a greate
influnence power
as the company
has adoped
bureaucratic
culture
India
The company has
the huge market
in India but the
company is more
controlled in Usa
rather than India
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The
require
d
develo
pment
Company instead of
attacking the CSE
has joined hands
with the CSE and has
worked in resolving
the problem that the
company is facing
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Develo
pment
Sector
 The company can take helps of the
NGO’s that work in the interest of the
consumers
 The launching of different new and
innovative CSR programs that can
attract consumers
 The company can involve the
stakeholders and suppliers in CSR
activities which will create a strong bond
between the stakeholders and suppliers.
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Cutural
differe
nces
There is huge difference in
Culture between both
Countries as in USA the
culture is very flexible but in
India the culture is very rigid
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to
alleviat
e from
possibl
e
conflict
s
 Promotion and
appreciation of removing
differences in culture
 Clear communication
programs
 Recognition as well as
Understanding the
culture

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