Case Study: Leadership and Teamwork Development at Coca-Cola Amatil

This case study analyzes Terry Davis's leadership in developing a team-based organization at Coca-Cola Amatil (CCA). Davis's background in the global wine business contributed to CCA's 39% profit growth and a 34% improvement in return on capital. He fostered innovation, implemented a performance-based approach, and valued employee opinions. The case explores how competition among states was used to foster teamwork, the potential dangers of this approach, and the belief that participation in sports positively relates to employee performance. It also suggests actions Davis could have taken to further improve teamwork, such as clear communication, encouraging idea sharing, and establishing team rules. The document concludes by referencing other academic works and highlighting the importance of teamwork and leadership.

Running head: LEADERSHIP
Leadership
Name of the student
Name of the University
Author note

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Answer 1)
There were certain actions that were taken by Terry Davis that helped in developing
the team-based organization within Coke. Terry Davis became the managing director of that
of Coca Cola Amatil in the year 2001 and he had a strong background that helped in the
growth of the company. He had a great amount of experience in that of global wine business
that worked to the benefit of Coke. In the event of Davis joining Coca Cola Amatil (CCA),
the company was able to make growth profit of that of 39 percent. CCA was able to make a
34 percent improvement pertaining to return on the capital that was employed. It was found
that in the first half of the year 2004, the company was able to deliver double-digit earnings
growth with the help of the able leadership of Terry Davis. He was responsible for the
development of the team spirit that helped the company to flourish amidst the competitive
environment. Terry Davis had encouraged the innovative approach in the organization that
helped in the development of the company.
According to the case study, “Teamwork at Coca Cola”, Davis laid stress on the
performance-based approach in the organization that helped in building the element of the
team work in the company. The performance based approach help the team members in CCA
to reveal their full potential that worked to the benefit of the organization. It helped in
bringing co-operation among the members of the team that helped the team in working
together in the organization. It helped in improving the aspect of the customer service in the
organization (Dekker 2018). The innovative ideas of the employees of the organization
helped the company in becoming a progressive manufacturer. The changes that were brought
about by Terry Davis in the company helped in changing the culture that was prevalent in the
company. It helped in bringing about change in the internal functions of the business. He
allowed the creative faculty of the members of the organization to be set free that greatly
helped in developing the company. In the case study, he took the opinion of the members of

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the team that helped in building bond in between the employees of the organization. The
company focussed on the needs of the customers that helped in the growth of the company.
Answer 2)
Terry Davis used the competition among the states for fostering the aspect of the team
work in Coke. The company is involving itself in reinvention that helped the states in
successfully competing against each other. According to the case study, “ Teamwork at Coca
Cola”, Terry Davis stressed on the innovative factors of the employees of the company
working in the other states that helped in the building of team work in the organization. This
helped in providing the employees of Coca Cola Amatil with the competitive spirit that
helped them in competing with that of the other states. This helped the employees of CCA in
coming together that helped in bringing the aspect of the solidarity in the company
(Ramdhani, Ramdhani and Ainissyifa 2017). Terry Davis was instrumental in running the
centralised call centre that helped greatly in the success of the organization. It helped in
developing the trust along with the harmony in the team that helped in serving the cause of
CCA. The positive aspects of the employees of the other companies were stressed on in order
to build the team work in the company.
There are certain dangers of using the competition among the teams for the increasing
of productivity in the company. The competition taking place in between the teams can cost
the fortunes of the organization. It can induce fierce competition among the members of the
team that can prove to be unhealthy for the overall growth of the organization. The
competition taking place in between the teams can create distrust among the teams that can
have an overall negative impact on the performance of employees of CCA. It can cost the
aspect of the team harmony that can be disastrous for the growth of a company. It can break
the co-operation and the collaboration for the various teams that can be harmful for the

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results of the company (Scott and Queen’s 2017). It can diminish the performance of the
employees that can cost the fortunes of an organization. It can bring in the aspect of the
unnecessary competition that can also cost the fortunes of the company. It can induce a lot of
mistrust among the employees that can harm the development of the organization.
Answer 3)
On the basis of the case study, “Teamwork at Coca Cola”, Terry Davis believed in the
fact that involving in the sporting teams by the employees can be said to be positively related
with that of the employee performance. Sports can teach the members the art of the co-
operation that can help in bringing a team together. It can help in the efficient functioning of
a team as a team can run effectively with the help of the element of co-operation. The
involvement in that of the sporting teams can teach the employees about the factor of
adjustment that can ensure the success of an organization. Terry Davis in the event of
checking the resumes of the employees used to look at whether they were involved in some
kind of team sports in an organization. It can help in pointing out the fact that the employees
would be able to work together that can help in the efficient running of a company. The
involvement in the arena of sports can have a positive effect on the performance of
employees as it can teach the employees about the art of the socializing (Grint, Jones and
Holt 2016).
Sports can help the team members in learning how to help the other members of the
team when they are having a difficult time that can have a good effect on the performance of
a team. Sports can teach the members of the team regarding how to help each other that can
work for the benefit of an organization. It can teach the employees about respecting one
another that can greatly help an organization in succeeding. Sports can teach the people how
to compete in a healthy manner that can help an organization in making progress in the long

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run. A person who is involved in some kind of sports can be a positive force for an
organization as it can help the organization in reaching the pinnacle of glory. It can help the
employees of an organization in utilizing their inner strengths that can work to the cause of an
organization. It can imbue the people with the strong communication skills that can be
effectively in an organization. It can teach the employees regarding the element of
presentation which can work to the benefit of an organization. The sports can teach the
employees about the leadership skills that can ensure the organizational success (Holten and
Brenner 2015). Sports can instill self-discipline in the employees that can be utilised
completely in an organization. Sports can help in bringing various kinds of challenges to the
participants that can help an individual in getting over the challenges within the framework of
an organization. Sports helps the people in making effective contributions to that of the team
that can help in increasing the profits that are made by an organization.
Answer 4)
Terry Davis could have taken certain actions that could have helped in developing the
team work in the organisation called Coke. An effective team can be built in the company by
the help of clear communication of the vision of an organization. Terry Davis should
encourage the members of the team to share the ideas and involve themselves in
brainstorming that can help in the growth of the organization. The management should ask
for the feedback that can help Coke in functioning in a better manner. Davis can improve the
teamwork by arranging the informal meetings that can help the members in sharing the
information amongst themselves. It can help in removing the huddle in between the members
of the team that could be advantageous for an organization (Xu, Loi and Ngo 2016).
The collaboration tools can also be used in the workplace that can be instrumental in
making the connections within an organization. It can help the team members in making

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progress in relation to the group projects that can help in ensuring the organizational success.
The establishment of the team rules can help Coke in performing in a better manner that can
help it in earning increasing amount of revenue. The contributions from all the members of
the team can prove to be of great help in bringing the employees together that can act as an
advantage for an organization (Jaques 2017). Terry Davis can develop the aspect of the team
work by asking the employees to be open about their feelings along with their frustrations
that can help in the process of proper functioning of the team. Terry Davis can reward the
employees that can help in building the element of the team work within an organization.

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References
Dekker, S., 2018. Just culture: restoring trust and accountability in your organization. CRC
Press.
Grint, K., Jones, O.S. and Holt, C., 2016. What is Leadership. The Routledge Companion to
Leadership, p.3.
Holten, A.L. and Brenner, S.O., 2015. Leadership style and the process of organizational
change. Leadership & Organization Development Journal, 36(1), pp.2-16.
Jaques, E., 2017. Requisite organization: A total system for effective managerial
organization and managerial leadership for the 21st century. Routledge.
Ramdhani, A., Ramdhani, M.A. and Ainissyifa, H., 2017. Conceptual Framework of
Corporate Culture Influenced on Employees Commitment to Organization. International
Business Management, 11(3), pp.826-830.
Scott, B.B. and Queen’s, I.R.C., 2017. Creating a Collaborative Workplace: Amplifying
Teamwork in Your Organization.
Xu, A.J., Loi, R. and Ngo, H.Y., 2016. Ethical leadership behavior and employee justice
perceptions: The mediating role of trust in organization. Journal of Business Ethics, 134(3),
pp.493-504.
Reading Material
Leadership Case Problem: Teamwork at Coca- Cola