An Analysis of Leading and Understanding Change: Coca-Cola Report

This report examines the concepts of leading and understanding change within an organizational context, using Coca-Cola as a primary example. It explores how change impacts an organization's strategy and operations, comparing different organizational approaches. The report delves into the internal and external drivers of change, analyzing their influence on leadership, team dynamics, and individual behaviors. Furthermore, it addresses strategies for mitigating the negative impacts of change on organizational behavior and discusses various barriers to change, emphasizing their effect on leadership decision-making. Finally, the report presents different leadership approaches to dealing with change, offering insights into effective change management practices. The report is a comprehensive analysis of change management principles and their practical application in a real-world business setting, providing valuable insights for students studying leadership and organizational change.

Understanding and Leading
Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Compare different organisational and affect of change on an organisation’s strategy and
operations ...................................................................................................................................1
P2 Ways in which internal and external drivers of change affect leadership, team and
individual behaviours..................................................................................................................3
P3 Reducing negative impacts of change on organisational behaviour......................................4
TASK 2...........................................................................................................................................5
P4 Various barriers for change and influence leadership decision making................................5
TASK 3............................................................................................................................................7
P5 Various leadership approaches to dealing with change.........................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
In this present time period, the main motive of every business firm is to retain at
workplace for long time period. Understanding and leading change make the people to meet their
issues which are coming from executing and also initiating the change. Change is necessary in
life as well as business firm for sustain development (Anderson and Anderson, 2010). This
business report is based ion Coca- cola business firm. It is a multinational beverage corporation
and provides the non-alcoholic syrups etc. Under this given report mentions about the
comparison of various organisation and also affect of change on organisational operations and
strategy. Change is necessary for reducing the negative affects on the business or also or
organisational behaviour. Under this given report discuss regarding anticipation, change,
planning and also providing the alternation of an organisation in an effective manner. Various
barriers for the change and impact on leadership decision making with be mentioned under this
business report.
TASK 1
P1 Compare different organisational and affect of change on an organisation’s strategy and
operations
Change- It refers to a process of alteration or modification to became the varied from
previous version. In order to developing a business firm, change is very necessary and it is an
effective tool or technique. If in case Coca- cola business firm do not make any kind of changes
in its business then it will not compete with its strong competitors. Change in an organisation can
impact on overall performance level of business firm and it can also affect on the strategies as
well as methods (Booth, Wade and Walker, 2014). Change can be related to the management and
also organisational concept because in this includes the technologies, market trends, consumer
preferences, tactics of market and many other. Change is a continuous process and it is necessary
for Coca- cola business firm to apply the change in a proper and systematic manner so that every
employees can adjust. There are some of the reason behind the change and which are given
below as above:
 In order to altering in business environment.
 To developing better performance level of an organisation.
 To increasing effectiveness and efficiency of business.
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 For responding demands of customers in a better and positive manner.
From all these reason Pepsi and Coca- cola both firms need to make changes and from
this these both firms can get the competitive advantage in order to retain at market place. So, in
addition to this it is essential for business firms to include the management for implementing
change for enhancing development and also productivity.
Coca- cola company has implemented change in business from 1980's for increasing
services as well as products. The main competitor of Coca- cola company is Pepsi and it is a
powerful brand at market place (Doppelt, 2017). In addition to compete with the his company, it
is essential for Coca- cola to prepare effective strategies as well as policies to make its brand
more stronger and also compete with Pepsi in an effective or better manner. Coca- cola business
provides its services as well as products in all over the world for making business successful and
also attracting the large number of consumers.
Strategy- In order to implementing change in a proper manner, there is a need to Coca-
cola company to adopt the better strategy which helps in making business performance more
effectively. In addition to this, without developing the strategy, company can not execute any
changes and also plan for increasing profit. Strategy related to change management is an
effective tool which aids in execution of any kind of change at workplace.
Change affect on strategy and operations- Change is necessary for every business firm
whether it is a small or large (Doppelt, 2017). It can impact on strategies and also operation
which is related to the business process. Company which are using its services as well as
products in a planned and effective manner which are given below as above:
Coca-Cola Pepsi
Change drivers More competition Innovative services and
products
Strategy This company implementing
business strategy.
It executing effective corporate
policies as well as strategies in
an effective manner.
Operations The operation of this business
firm changes physically and
The operations of this company
are more based on online and
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also more popular for
concentrate on operations in
context to sustain at market
place for long period of time.
also earn more profit through
online business as well as
operations in an effective
manner.
Coca- cola and Pepsi both companies are varied from the each other and their working
culture or structure is also different. In Coca- cola organisation, employees give their better
contribution in achieving organisational objectives and making business very successful. In
addition to this, some of the talented and also knowledgable persons focus on attract large
number of consumers towards purchasing the products of Coca- cola.
In addition to Pepsi organisation, its main focus on increasing revenue and sales in given
period of time. It it develops the better quality of goods or drinks which can develop the positive
affect on health of people.
P2 Ways in which internal and external drivers of change affect leadership, team and individual
behaviours
Under this, external and internal key drivers of change can develop the positive as well as
negative affect on behaviour of individual behaviour, leadership changes and also on team of
Pepsi and Coca- cola. It is the duty of both business firm to analyse the internal and external
factors which can impact on abilities and also working performance of staff member's in an
effective or better manner (Fagerström and Salmela, 2010). The internal key drivers of change
are those factors which can impact from outside the company and management have the control.
Under this includes culture of an organisation, technological capacity, morale of staff members
and many others. ON the other hand external key drivers of change can impact from outside the
firm and are not controllable through management of both companies i.e. Coca- cola and Pepsi.
In organisation, leaders plays a big role in providing guidelines and show the right path to
staff members to achieve particular objectives in a better manner. It develops the positive impact
on behaviour of people and from this they can contribute towards the particular job .
Impact of Internal drivers of change on behaviour of leadership, employees and team of
Pepsi and Coca – cola
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These kinds of changes are related to activities of company and it affect from inside of an
organisation. It is essential component which can occur some changes and accept all
complexities by taking fair or better decision for company.
Technology capacity- Pepsi and Coca- cola both business firm adopt the new
technologies, methods and also the process in order to perform all organisational functions in an
effective or better manner. It will be helpful in providing the long term benefits to Coca- cola and
Pepsi both companies. It can impact on the team as well as individual behaviour which are not
prepare to accept the changing method of working.
Financial management- It is a most necessary thing for motivating the staff members for
wok hard. Both business firms provide good salary as well as effective positive working to
motivate them. It will be helpful in enhancing their working efficiency and effectiveness.
Organisational culture- It consists the process of study of team behaviour as well as staff
members of Pepsi and Coca- cola business firm. It can positively impact on innovation between
the all staff members. In addition to this, it is necessary for company to adopt the effective
policies and making the culture more proper and positive.
External key drivers affect on leadership, individual team and behaviour in Pepsi and
coca cola
These change drivers affect the operations and activities of business firm from outside. In
this, firm develop its affect from various factors and these are not under the control of company.
Political factor- Under this involves political stability, tax related policies, policies and
legislation of government and many more which can develop the more affect on both business
firms. In addition to this, it is necessary for managers of Pepsi and Coca- cola company to focus
on the main factors of business like for an instance manager motivation to employees a so that
they can work in a proper manner.
Economic factor- In this, economic situations and also business functions of United
Kingdom both are related with each other (Feldman, Hart and Milosevic, 2017). It consists
inflation rate, deflation, economic conditions etc. Managers of company can minimize the
capability of company through preparation of effective policies to motivating team members.
Social factors- In order to attracting the more people towards the companies, it is
necessary to Pepsi and Coca- cola top conduct CSR related activities. It will be helpful in
attracting the staff members and develop the positive impact on them.
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Technological factors- IT is helpful in making the abusiveness successful. It minimizes
the staff members ability as well as team function because they are not prepare for learning the
new concepts. It is the responsibility of manager to give guidance and training about handing
new technologies as well as machineries at workplace.
P3 Reducing negative impacts of change on organisational behaviour
In order top make the business successful,. It is essential for business firm to develop
effective policies as well as strategies. It will also be helpful in minimizing the negative affects
from n the business which are arise from implementing the change, there are some theories given
below for reducing negative affects:
System theory- It is a organisational theories in the management. This theory treats a business
firm as closed and open system. Under this, open system can be affected through environment
but closed system can not. This kind of theory is very effective in context to increasing
performance level if organisation as well as staff members (Fullan, 2014). For a business
environment, Coca- cola business firm take the help of super system and also organised effective
tea working in context to achieving the gaols and objectives of an organisation in an effective or
better manner. It is helpful in giving more advantages to business,
Continuous Improvement Model- It is a major or important cycle of development and helpful in
make improvement in the products and services in an effective manner. From this large number
of people will be attracted towards the firm and its sale will be increase. There are some steps are
given as above:
Plan- Determine an effective opportunity and also prepare plan for change in products.
Do- Make and also execute solution in order to measure the effective result.
Check- Under this, it is necessary for managers of Coca- cola and Pepsi to use the data in
order to evaluating the outcomes or results from change to determine variations.
Act- If the change is implemented successfully then there is a need to execute it on large
scale and also check effective outcomes (Hallinger and Bryant, 2013).
Kotters change model- Under this 8 steps are included which are given below:
Step 1: Develop Urgency- In this, it is essential for company to aware people about
needs and urgency for change and develop support.
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Step 2: Form Powerful Coalition- Under this, large programmes are not more for
society so it is necessary for managers to interact to employees about the change so that they can
give their contribution.
Step 3: Develop Vision for Change- It is essential, that modification should be
understandable, clear and also short to develop beneficial element. It will develop the positive
affect.
Step 4: Communicate the Vision- It is necessary that after making the vision, it is
necessary to communicate to staff members as it should be in the form of verbal and written.
Step 5: Remove Obstacles- Under this, from the organisational process, there is a need
to manager to remove all the obstacles which can develop the negative affect on business and
also need to implement the proactive actions in an effective way.
Step 6: Create Short-Term Wins- In addition to executing change, it is essential for
company to create the vision on shorty term basis (Kotb and Roberts, 2011).
Step 7: Consolidating Gains- Doing improvement on continuous basis by measuring the
success of firm, and improving organisation performance as well as individual.
Step 8: Anchor the Changes in Corporate Culture- At last, it is necessary that
company should anchor all modifications in the corporate culture and it should visible for all
staff members.
TASK 2
P4 Various barriers for change and influence leadership decision making
Force Field Analysis- It is an effective method by that Coca- cola and Pepsi firm can improve
decision making in order to making business successful. Under this some steps are given below:
Explain plans- Under this, there is a ned to business firm to develop effective policies as
well as plan regarding make change and execution of strategies.
Determine change forces- It consists external and internal factors of change. In addition
to this, leaders should motivate its staff members so from this they will perform better. It will be
helpful in enhancing the development and also growth of business.
Determine forces against the change- It is necessary for organisation to determine
external and internal changes like government regulation and fear of staff members (Krahmann,
2013). Manager should explain to employees about advantages of changes so that they can adopt.
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Assign scores- Provide the scores to every change on the basis of affect of change on
plans. In this give scores to the those forces which are weak and also strong.
Application and analysis- It is related with an evaluation of change forces affect and also
developing effective plans, in this, company will decide that it can more forwards with these
forces or not.
Change barriers and impact on decision making of leaders
Minimum workers involvement- Every employee do not like change so they are not feel
comfortable to work in changing environment. It impacts badly on their motivation. So in order
to make better, it is necessary for manager to include them in implements process and also define
them benefits to these changes.
Minimum communication- It is a main barrier and under this if manager will not
communicate about the change and also policies then it can affect on productivity if business, so,
in regards to this manager should communicate with its staff members in a better manner and
also include them in the process of decision making (MacKian and Simons, 2013). It will be
helpful in increasing their motivational level.
Organisational complexity- Sometimes, an organisation adopts the complex process,
activities or tasks in order to get the better results, if in case workers will not have any
knowledge about perform tasks, then they will not perform in a proper manner. So, in context to
this it is necessary for managers to provide them training and enhance their knowledge and skills.
TASK 3
P5 Various leadership approaches to dealing with change
There are different model and also approaches which can be used by Coca- cola business
firm to make the performance of leaders and also gain some ability of deal with the effective
changes which are taken place in an organisation (Nahavandi, 2016). Leadership approaches are
helpful in monitor and also monitor the situation which are concerned with the alternation of
technology, competitive pressure and also the behaviour of people there are some leadership
approaches given below which are implemented by organisational management:
Situational leadership- It is one of the most necessary leadership concept which are rely
on the leadership related strategies on the basis of changing situation. According to this, leader
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should know about the handling all the situations. From this the workplace will be positive and
every employee will work in a proper manner. It is an adaptive leadership style.
Transformational- It is a necessary theory which is concerned with a combination of
different skills (Parsons and Cornett, 2011). Under this, leaders do their work with their
subordinated in order to determine the changing needs, implementing modifications etc. In
addition to this leaders are responsible for perform over all functions of company.
Transactional approach- Its main main aim to maintain function flow of company in
order to meet results in a proper manner. It is also known as a Ship Float Cause. Under this,
leaders promote the compliance through followers by punishment sand also rewards. It is an
effective way of motivation.
CONCLUSION
It has been concluded from above given report that changes are necessary for business
firm and from this the working performance can be improved. It will be helpful in providing
more advantages to business firm. Under this given report studied about the methods under
which external and internal change drivers can impact on individual behaviour, teams also
leadership in a proper or effective manner. There is also a discussion about the leadership
approaches in order to deal with the change.
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REFERENCES
Books & Journals
Anderson, D. and Anderson, L. A., 2010. Beyond change management: How to achieve
breakthrough results through conscious change leadership. John Wiley & Sons.
Booth, J. A., Wade, C. J. and Walker, T., 2014. Understanding Central America: Global forces,
rebellion, and change. Westview Press.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Fagerström, L. and Salmela, S., 2010. Leading change: a challenge for leaders in Nordic health
care. Journal of Nursing Management. 18(5). pp.613-617.
Feldman, L., Hart, P. S. and Milosevic, T., 2017. Polarizing news? Representations of threat and
efficacy in leading US newspapers’ coverage of climate change. Public Understanding
of Science. 26(4). pp.481-497.
Fullan, M., 2014. Leading in a culture of change personal action guide and workbook. John
Wiley & Sons.
Hallinger, P. and Bryant, D. A., 2013. Synthesis of findings from 15 years of educational reform
in Thailand: Lessons on leading educational change in East Asia. International Journal
of Leadership in Education. 16(4). pp.399-418.
Kotb, A. and Roberts, C., 2011. The Impact of E‐Business on the Audit Process: An
Investigation of the Factors Leading to Change. International Journal of Auditing.
15(2). pp. 150-175.
Krahmann, E., 2013. The United States, PMSCs and the state monopoly on violence: Leading
the way towards norm change. Security Dialogue. 44(1). pp.53-71.
MacKian, S. and Simons, J., 2013. Leading, managing, caring: understanding leadership and
management in health and social care. Routledge in association with The Open
University.
Nahavandi, A., 2016. The Art and Science of Leadership -Global Edition. Pearson.
Parsons, M. L. and Cornett, P. A., 2011. Leading change for sustainability. Nurse leader. 9(4).
Online
Understanding and Leading Change. 2017. [Online]. Available through:
<https://execed.economist.com/understanding-and-leading-change-2018-09-12>
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