Analysis of International Management Strategies for Coca-Cola
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This report provides an in-depth analysis of the international management strategies employed by The Coca-Cola Company. It begins by defining international management and its importance in today's globalized business environment, emphasizing the need for skills beyond standard business expertise, including knowledge of local customs, laws, and currency management. The report then provides an overview of Coca-Cola as a global corporation, highlighting its flagship product and historical significance. The core of the report examines the challenges and opportunities that international expansion presents to managers, discussing linguistic differences, cultural impacts, business etiquette, and technological advancements. The report uses Coca-Cola as a case study, addressing specific challenges like government policies, competition, and the need for product innovation. Furthermore, it explores challenges faced by Coca-Cola in markets such as Australia and China, emphasizing the importance of distribution, marketing, and adapting to changing consumer preferences. The report concludes with a personal view of the conflicts and solutions and reiterates the key takeaways, highlighting the significance of effective international operations for global companies.

Running head: INTERNATIONAL MANAGEMENT OF COKE
INTERNATIONAL MANAGEMENT OF COKE
PRABHAKAR GAUTAM – 30374821
Name of the University
Author Note
INTERNATIONAL MANAGEMENT OF COKE
PRABHAKAR GAUTAM – 30374821
Name of the University
Author Note
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1INTERNATIONAL MANAGEMENT OF COKE
Introduction
International management is based on the proper management of different business
operations for the organizations that conduct their business in greater than one country. This
mainly requires the skills and knowledge that are beyond the normal expertise of the
business, like awareness with business procedures of nations. The organizations operate with
the proper understanding that is gained from the laws and local customs and ability to
conduct the transactions that can involve the numerous currencies (Brannen, Piekkari &
Tietze, 2017). The international organizations need to manage their operations in various
countries in order to maintain the profitability levels and revenues as well. The essay will be
mainly based on the challenges that are faced by the organizations to operate on a global
basis and the opportunities that are provided to them as well (Cavusgil & Knight, 2015).
About the company
The Coca Cola company is a global corporation of American origin that
manufactures, retails and also promotes the non-alcoholic beverages, syrups and concentrates
that are offered to the customers. The organization is well-known in the industry for its
flagship product Coca Cola or Coke. Coca Cole was invented in the year 1886 by John Stith
Pemberton and had been able attract huge number of customers towards the organization as
well (Coca-colacompany.com. 2019). The headquarter of the organization was situated in
Atlanta, Georgia. The Coca Cola can be taken into consideration as a major example of the
challenges and opportunities that are provided to the international managers by the expansion
based operations of the company (Coca-colacompany.com. 2019).
Challenges and opportunities provided for managers on a global basis
Introduction
International management is based on the proper management of different business
operations for the organizations that conduct their business in greater than one country. This
mainly requires the skills and knowledge that are beyond the normal expertise of the
business, like awareness with business procedures of nations. The organizations operate with
the proper understanding that is gained from the laws and local customs and ability to
conduct the transactions that can involve the numerous currencies (Brannen, Piekkari &
Tietze, 2017). The international organizations need to manage their operations in various
countries in order to maintain the profitability levels and revenues as well. The essay will be
mainly based on the challenges that are faced by the organizations to operate on a global
basis and the opportunities that are provided to them as well (Cavusgil & Knight, 2015).
About the company
The Coca Cola company is a global corporation of American origin that
manufactures, retails and also promotes the non-alcoholic beverages, syrups and concentrates
that are offered to the customers. The organization is well-known in the industry for its
flagship product Coca Cola or Coke. Coca Cole was invented in the year 1886 by John Stith
Pemberton and had been able attract huge number of customers towards the organization as
well (Coca-colacompany.com. 2019). The headquarter of the organization was situated in
Atlanta, Georgia. The Coca Cola can be taken into consideration as a major example of the
challenges and opportunities that are provided to the international managers by the expansion
based operations of the company (Coca-colacompany.com. 2019).
Challenges and opportunities provided for managers on a global basis

2INTERNATIONAL MANAGEMENT OF COKE
As discussed by Deresky (2017), the international management mainly consists of the
development of effective strategy and structuring the appropriate design of the firm in order
to manage people in the cross-cultural environment. The activities that are performed by the
managers after international expansion mainly include the handling of differences based on
technical, bureaucratic, political, economic, cultural and linguistic aspects (Gehani, 2016).
The international challenges are faced by the small, medium and large organizations as well.
The competition that is faced by the organizations is mainly based on the international or
global business environment based factors (Iivonen, 2018). The various factors that are
considered to be major challenges by the organization are as follows,
The linguistic differences have an influence on the methods by which business
organizations are able to communicate with the business partners, customers
and employees as well. Levels of foreign language are related to the
challenges based on linguistics that are faced by the managers of international
firms (Ivanaj et al., 2015).
The culture is able to determine the holidays, habits, consumer preferences
and the behaviours of different societies as well. At the time of
implementation of a particular business strategy in foreign countries the
cultural characteristics of target society needs to be taken into consideration.
Cultural differences can also affect the local business operations (Kolk, 2016).
Knowledge and information based on the business etiquettes, habits and
attitudes of foreign countries are important to cooperate with the business
organizations in the industry. The attitudes can also determine the reaction of
different situations in a market. The business organizations can use this
information about different attitudes based on competition against foreign
organizations in the domestic market (Noe et al., 2017).
As discussed by Deresky (2017), the international management mainly consists of the
development of effective strategy and structuring the appropriate design of the firm in order
to manage people in the cross-cultural environment. The activities that are performed by the
managers after international expansion mainly include the handling of differences based on
technical, bureaucratic, political, economic, cultural and linguistic aspects (Gehani, 2016).
The international challenges are faced by the small, medium and large organizations as well.
The competition that is faced by the organizations is mainly based on the international or
global business environment based factors (Iivonen, 2018). The various factors that are
considered to be major challenges by the organization are as follows,
The linguistic differences have an influence on the methods by which business
organizations are able to communicate with the business partners, customers
and employees as well. Levels of foreign language are related to the
challenges based on linguistics that are faced by the managers of international
firms (Ivanaj et al., 2015).
The culture is able to determine the holidays, habits, consumer preferences
and the behaviours of different societies as well. At the time of
implementation of a particular business strategy in foreign countries the
cultural characteristics of target society needs to be taken into consideration.
Cultural differences can also affect the local business operations (Kolk, 2016).
Knowledge and information based on the business etiquettes, habits and
attitudes of foreign countries are important to cooperate with the business
organizations in the industry. The attitudes can also determine the reaction of
different situations in a market. The business organizations can use this
information about different attitudes based on competition against foreign
organizations in the domestic market (Noe et al., 2017).
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3INTERNATIONAL MANAGEMENT OF COKE
The development of technologies and the facility of the markets have the
ability to determine opportunities for sales, production and the marketing
operations of the businesses. The promotion and advertising strategy is able to
play a key part in development of relationships with the local communities
(Stone & Deadrick, 2015).
The opportunities that are provided by the international expansion to the managers of
global companies are as follows,
The international expansion and operations are able to provide major
opportunities to the organizations and managers of organizations in global
environment. Import and export are considered to be common functions that
are able to affect cross border business operations. The use of foreign
exchange is considered to be a major part of the export operations (Wilson,
2017).
The cross border functions can offer the businesses with an opportunity that is
related to the gaining of profits. The firms are able to sell the products to a
larger consumer base with the help of proper international expansion.
International business helps the economy of the nation and government to
provide major levels of benefits in order to attract the foreign business
processes. The government benefits can also be provided in form of subsidized
resources, financial incentives and the tax sops as well (Noe et al., 2017).
The optimum utilization of the resources is facilitated with the help of
international operations of the business organizations. The managers need to
ensure the human resources and natural resources from the different countries
in their operations (Yan & Luo, 2016).
The development of technologies and the facility of the markets have the
ability to determine opportunities for sales, production and the marketing
operations of the businesses. The promotion and advertising strategy is able to
play a key part in development of relationships with the local communities
(Stone & Deadrick, 2015).
The opportunities that are provided by the international expansion to the managers of
global companies are as follows,
The international expansion and operations are able to provide major
opportunities to the organizations and managers of organizations in global
environment. Import and export are considered to be common functions that
are able to affect cross border business operations. The use of foreign
exchange is considered to be a major part of the export operations (Wilson,
2017).
The cross border functions can offer the businesses with an opportunity that is
related to the gaining of profits. The firms are able to sell the products to a
larger consumer base with the help of proper international expansion.
International business helps the economy of the nation and government to
provide major levels of benefits in order to attract the foreign business
processes. The government benefits can also be provided in form of subsidized
resources, financial incentives and the tax sops as well (Noe et al., 2017).
The optimum utilization of the resources is facilitated with the help of
international operations of the business organizations. The managers need to
ensure the human resources and natural resources from the different countries
in their operations (Yan & Luo, 2016).
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4INTERNATIONAL MANAGEMENT OF COKE
The ease of international businesses in order to expand and diversify their
business operations is considered to be an important aspect related to the
activities of managers. The government benefits and high profits are earned
with the support that is provided to the operations by managers (Zander,
McDougall-Covin & Rose, 2015).
Example of Coke and challenges faced due to competition
The Coca Cola company is considered to be one of the well-known global brands in
the world and the leadership of the organization has played a key part in the international
operations. Coca Cola also faces major levels of strategic challenges which can shape this
industry in coming years. The policies of the government are mainly designed in order to
reduce the consumption of the sugary drinks, social movements, fighting against obesity that
are able to oppose the sales of bottled beverages for different economic slowdowns and
environmental reasons in emerging markets (Forbes.com. 2019). The variations that have
taken place in the leadership have played a major role in proper growth of the operations of
Coca Cola in the beverage industry. The diversification of product offerings mainly include
the non-soda based drinks like coffee and also introducing the beverages that are provided in
smaller containers. The financial crisis had a major influence on profitability and revenues
that have been gained by Coca Cola. The structural changes and capital markets have started
declining due to the impact of financial crisis and slow growth of the economy as well
(Smh.com.au. 2019).
Annual earnings of Coca Cola have increased by 6% in the last few years, however,
the community of investments have become highly reluctant about the future of the
organization. Coca Cola has developed its position as one of the biggest employers in the
world and has formed its presence in greater than 200 countries. The Coca Cola company has
The ease of international businesses in order to expand and diversify their
business operations is considered to be an important aspect related to the
activities of managers. The government benefits and high profits are earned
with the support that is provided to the operations by managers (Zander,
McDougall-Covin & Rose, 2015).
Example of Coke and challenges faced due to competition
The Coca Cola company is considered to be one of the well-known global brands in
the world and the leadership of the organization has played a key part in the international
operations. Coca Cola also faces major levels of strategic challenges which can shape this
industry in coming years. The policies of the government are mainly designed in order to
reduce the consumption of the sugary drinks, social movements, fighting against obesity that
are able to oppose the sales of bottled beverages for different economic slowdowns and
environmental reasons in emerging markets (Forbes.com. 2019). The variations that have
taken place in the leadership have played a major role in proper growth of the operations of
Coca Cola in the beverage industry. The diversification of product offerings mainly include
the non-soda based drinks like coffee and also introducing the beverages that are provided in
smaller containers. The financial crisis had a major influence on profitability and revenues
that have been gained by Coca Cola. The structural changes and capital markets have started
declining due to the impact of financial crisis and slow growth of the economy as well
(Smh.com.au. 2019).
Annual earnings of Coca Cola have increased by 6% in the last few years, however,
the community of investments have become highly reluctant about the future of the
organization. Coca Cola has developed its position as one of the biggest employers in the
world and has formed its presence in greater than 200 countries. The Coca Cola company has

5INTERNATIONAL MANAGEMENT OF COKE
started facing pressure based on the new administration based policies that have been
developed by Donald Trump (Wilson, 2017). The strategy based on product innovation and
new channels based on marketing has been able to play a key part in mitigating the risks that
are faced by the organization. Coca Cola can also sell the products with the help of traditional
channels and the future leadership can help in finding the ways of adapting to changing data
based environments and technological environments as well. The proper interaction with the
technologies have been streamlined with the different start-up companies (Stone & Deadrick,
2015).
The choice of proper channels and distributors is considered to be an important
challenge that is faced by the managers of a global organization like Coca Cola. When an
organization enters a new country it has to rely on the external distributors in order to develop
the operations. The choice of distributors by Coca Cola company is mainly based on the size
of the market or country that the organization is planning to enter (Forbes.com. 2019). The
major markets of Coca Cola in the world are China and the US. The organization has been
able to develop a mature and established business model in order to reach the customers
within short periods of time (Coca-colacompany.com. 2019).
The managers or marketers need to develop promotional activities in order to upsurge
the sales and levels of revenues of the organization. China is also a major market of the
products that are provided by Coca Cola to the customers. The distribution based system that
is developed by Coca Cola in China is able to affect the development of customer base of the
organization. The proper formation of an effective distribution is a major challenge that is
faced by the managers of Coca Cola (Smh.com.au. 2019). The financial strength and
connections of the company have provided growth opportunities to the Coca Cola company.
The financial strength developed by distributors is important for the development of long
term based relationships with the consumers of Coca Cola. The fast growth of Coca Cola and
started facing pressure based on the new administration based policies that have been
developed by Donald Trump (Wilson, 2017). The strategy based on product innovation and
new channels based on marketing has been able to play a key part in mitigating the risks that
are faced by the organization. Coca Cola can also sell the products with the help of traditional
channels and the future leadership can help in finding the ways of adapting to changing data
based environments and technological environments as well. The proper interaction with the
technologies have been streamlined with the different start-up companies (Stone & Deadrick,
2015).
The choice of proper channels and distributors is considered to be an important
challenge that is faced by the managers of a global organization like Coca Cola. When an
organization enters a new country it has to rely on the external distributors in order to develop
the operations. The choice of distributors by Coca Cola company is mainly based on the size
of the market or country that the organization is planning to enter (Forbes.com. 2019). The
major markets of Coca Cola in the world are China and the US. The organization has been
able to develop a mature and established business model in order to reach the customers
within short periods of time (Coca-colacompany.com. 2019).
The managers or marketers need to develop promotional activities in order to upsurge
the sales and levels of revenues of the organization. China is also a major market of the
products that are provided by Coca Cola to the customers. The distribution based system that
is developed by Coca Cola in China is able to affect the development of customer base of the
organization. The proper formation of an effective distribution is a major challenge that is
faced by the managers of Coca Cola (Smh.com.au. 2019). The financial strength and
connections of the company have provided growth opportunities to the Coca Cola company.
The financial strength developed by distributors is important for the development of long
term based relationships with the consumers of Coca Cola. The fast growth of Coca Cola and
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6INTERNATIONAL MANAGEMENT OF COKE
economic capabilities of China are considered to be major factors that have an influence on
the operations and distribution process of the firm as well. The wholesale distributors in
China and their financial strength have an impact on the products that are offered to the
customers (Forbes.com. 2019).
Coca Cola has seen a challenging environment in Australia in the last few years and
the new products of the company have also faced issues in the country. The managing
director of Coca Cola Amatil group in Australia has the responsibility to manage the role that
is played by central innovation with the help of new products. The product named “Coca
Cola No Sugar” had been launched in Australia in the month of June. Australia had been one
of the first markets where the product of the organization was offered to the customers of
Coca Cola (Smh.com.au. 2019). The organization has faced major levels of pressure from
private label water based products that are offered by Australian organizations.
The local competition that is faced by Coca Cola in Australia is an significant aspect
that has a negative influence on the revenues of growth of the company in the country. The
changes that have taken in preferences of customers in Australia have reduced the demands
for the soft drinks that are offered by Coca Cola company (Zander, McDougall-Covin &
Rose, 2015). The health conscious consumers of Coca Cola company reduced the
consumption of products which are provided by the company. The decline in revenue growth
and profitability of Coca Cola in Australia is a major result of the ways by which the
customers have stopped the purchase of unhealthy products of the company (Smh.com.au.
2019).
Personal view of the conflicts and solutions based on the example
The Coca Cola company has been successful in developing its position in the
beverage industry with the support of its flagship product named Coke that is offered to the
economic capabilities of China are considered to be major factors that have an influence on
the operations and distribution process of the firm as well. The wholesale distributors in
China and their financial strength have an impact on the products that are offered to the
customers (Forbes.com. 2019).
Coca Cola has seen a challenging environment in Australia in the last few years and
the new products of the company have also faced issues in the country. The managing
director of Coca Cola Amatil group in Australia has the responsibility to manage the role that
is played by central innovation with the help of new products. The product named “Coca
Cola No Sugar” had been launched in Australia in the month of June. Australia had been one
of the first markets where the product of the organization was offered to the customers of
Coca Cola (Smh.com.au. 2019). The organization has faced major levels of pressure from
private label water based products that are offered by Australian organizations.
The local competition that is faced by Coca Cola in Australia is an significant aspect
that has a negative influence on the revenues of growth of the company in the country. The
changes that have taken in preferences of customers in Australia have reduced the demands
for the soft drinks that are offered by Coca Cola company (Zander, McDougall-Covin &
Rose, 2015). The health conscious consumers of Coca Cola company reduced the
consumption of products which are provided by the company. The decline in revenue growth
and profitability of Coca Cola in Australia is a major result of the ways by which the
customers have stopped the purchase of unhealthy products of the company (Smh.com.au.
2019).
Personal view of the conflicts and solutions based on the example
The Coca Cola company has been successful in developing its position in the
beverage industry with the support of its flagship product named Coke that is offered to the
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7INTERNATIONAL MANAGEMENT OF COKE
customers. The international managers have been able to maintain the operations and
distribution of the organization with the support that is provided by the revenues. The
financial strength of the Coca Cola company has been a major reason behind the fast
economic growth of the organization in the competitive industry (Wilson, 2017). The
challenges that are faced by managers in different international locations can also play a key
part in influencing the operations of Coca Cola in various countries. The pressure that is
faced by Coca Cola in Australia can thereby be reduced with the enhancement of product
portfolio in order to achieve the needs of health conscious customers (Cavusgil & Knight,
2015).
Conclusion
The essay can be settled by stating the international operations of the organizations in
the modern business environment provide major challenges to the managers. The expansion
of international operations can also offer opportunities to the managers of the global
companies in order to form effective relationships. The larger groups of customers that are
gained by a global company like Coca Cola is considered to be a key opportunity that is
provided by the international expansion of the organization. The challenging business
environment in Australia also needs to be taken into consideration by Coca Cola in order to
manage the operations.
customers. The international managers have been able to maintain the operations and
distribution of the organization with the support that is provided by the revenues. The
financial strength of the Coca Cola company has been a major reason behind the fast
economic growth of the organization in the competitive industry (Wilson, 2017). The
challenges that are faced by managers in different international locations can also play a key
part in influencing the operations of Coca Cola in various countries. The pressure that is
faced by Coca Cola in Australia can thereby be reduced with the enhancement of product
portfolio in order to achieve the needs of health conscious customers (Cavusgil & Knight,
2015).
Conclusion
The essay can be settled by stating the international operations of the organizations in
the modern business environment provide major challenges to the managers. The expansion
of international operations can also offer opportunities to the managers of the global
companies in order to form effective relationships. The larger groups of customers that are
gained by a global company like Coca Cola is considered to be a key opportunity that is
provided by the international expansion of the organization. The challenging business
environment in Australia also needs to be taken into consideration by Coca Cola in order to
manage the operations.

8INTERNATIONAL MANAGEMENT OF COKE
References
Brannen, M. Y., Piekkari, R., & Tietze, S. (2017). The multifaceted role of language in
international business: Unpacking the forms, functions and features of a critical
challenge to MNC theory and performance. In Language in international
business (pp. 139-162). Palgrave Macmillan, Cham.
Cavusgil, S. T., & Knight, G. (2015). The born global firm: An entrepreneurial and
capabilities perspective on early and rapid internationalization. Journal of
International Business Studies, 46(1), 3-16.
Coca-colacompany.com. (2019). How Coca-Cola in Australia is working toward a world
without waste. Retrieved 14 August 2019, from https://www.coca-
colacompany.com/au/news/coca-cola-australia-working-towards-world-without-
waste.html
Deresky, H. (2017). International management: Managing across borders and cultures.
Pearson Education India.
Forbes.com. (2019). Coca-Cola's Real Overseas Problem--How To Tap Into Neglected
Markets. Retrieved 14 August 2019, from
https://www.forbes.com/sites/panosmourdoukoutas/2013/07/16/coca-colas-real-
overseas-problem-how-to-tap-into-neglected-markets/#200558396c15
Gehani, R. R. (2016). Corporate brand value shifting from identity to innovation capability:
From Coca-Cola to Apple. Journal of technology management & innovation, 11(3),
11-20.
Iivonen, K. (2018). Defensive Responses to Strategic Sustainability Paradoxes: Have Your
Coke and Drink It Too!. Journal of Business Ethics, 148(2), 309-327.
References
Brannen, M. Y., Piekkari, R., & Tietze, S. (2017). The multifaceted role of language in
international business: Unpacking the forms, functions and features of a critical
challenge to MNC theory and performance. In Language in international
business (pp. 139-162). Palgrave Macmillan, Cham.
Cavusgil, S. T., & Knight, G. (2015). The born global firm: An entrepreneurial and
capabilities perspective on early and rapid internationalization. Journal of
International Business Studies, 46(1), 3-16.
Coca-colacompany.com. (2019). How Coca-Cola in Australia is working toward a world
without waste. Retrieved 14 August 2019, from https://www.coca-
colacompany.com/au/news/coca-cola-australia-working-towards-world-without-
waste.html
Deresky, H. (2017). International management: Managing across borders and cultures.
Pearson Education India.
Forbes.com. (2019). Coca-Cola's Real Overseas Problem--How To Tap Into Neglected
Markets. Retrieved 14 August 2019, from
https://www.forbes.com/sites/panosmourdoukoutas/2013/07/16/coca-colas-real-
overseas-problem-how-to-tap-into-neglected-markets/#200558396c15
Gehani, R. R. (2016). Corporate brand value shifting from identity to innovation capability:
From Coca-Cola to Apple. Journal of technology management & innovation, 11(3),
11-20.
Iivonen, K. (2018). Defensive Responses to Strategic Sustainability Paradoxes: Have Your
Coke and Drink It Too!. Journal of Business Ethics, 148(2), 309-327.
⊘ This is a preview!⊘
Do you want full access?
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9INTERNATIONAL MANAGEMENT OF COKE
Ivanaj, S., Ivanaj, V., McIntyre, J., Da Costa, N. G., & Lozano, R. (2015). Multinational
Enterprises' strategic dynamics and climate change: drivers, barriers and impacts of
necessary organisational change. Journal of Cleaner Production, 30, 1e4.
Kolk, A. (2016). The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1),
23-34.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
Smh.com.au. (2019). Coca-Cola Amatil suffers as soft drink sales fall for a decade in
Australia. Retrieved 14 August 2019, from
https://www.smh.com.au/business/companies/cocacola-amatil-suffers-as-soft-drink-
sales-fall-for-a-decade-in-australia-20170424-gvr79s.html
Stone, D. L., & Deadrick, D. L. (2015). Challenges and opportunities affecting the future of
human resource management. Human Resource Management Review, 25(2), 139-145.
Wilson, R. E. (2017). Coca-cola amatil: A bottler recharging growth with energy
drinks. Kellogg School of Management Cases, 1-15.
Yan, A., & Luo, Y. (2016). International Joint Ventures: Theory and Practice: Theory and
Practice. Routledge.
Zander, I., McDougall-Covin, P., & Rose, E. L. (2015). Born globals and international
business: Evolution of a field of research. Journal of International Business
Studies, 46(1), 27-35.
Ivanaj, S., Ivanaj, V., McIntyre, J., Da Costa, N. G., & Lozano, R. (2015). Multinational
Enterprises' strategic dynamics and climate change: drivers, barriers and impacts of
necessary organisational change. Journal of Cleaner Production, 30, 1e4.
Kolk, A. (2016). The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1),
23-34.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
Smh.com.au. (2019). Coca-Cola Amatil suffers as soft drink sales fall for a decade in
Australia. Retrieved 14 August 2019, from
https://www.smh.com.au/business/companies/cocacola-amatil-suffers-as-soft-drink-
sales-fall-for-a-decade-in-australia-20170424-gvr79s.html
Stone, D. L., & Deadrick, D. L. (2015). Challenges and opportunities affecting the future of
human resource management. Human Resource Management Review, 25(2), 139-145.
Wilson, R. E. (2017). Coca-cola amatil: A bottler recharging growth with energy
drinks. Kellogg School of Management Cases, 1-15.
Yan, A., & Luo, Y. (2016). International Joint Ventures: Theory and Practice: Theory and
Practice. Routledge.
Zander, I., McDougall-Covin, P., & Rose, E. L. (2015). Born globals and international
business: Evolution of a field of research. Journal of International Business
Studies, 46(1), 27-35.
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