This economics assignment provides a comprehensive market analysis of the Coca-Cola Company. It examines the company's revenue trends, market capitalization, and the impact of changing consumer preferences for healthier beverages. The report uses data and tables to illustrate the decline in revenue due to the shift away from carbonated drinks. It also discusses the company's strategies, including the need to launch new healthy drinks and expand its portfolio through acquisitions like Costa Coffee. The analysis covers the company's assets, market capitalization, and the importance of adapting to consumer demand for low-sugar and organic options. The report concludes that Coca-Cola must innovate and expand into healthier beverage options to maintain and improve its revenue. The report also includes financial data, graphical representations, and references to support the findings.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
