Coca-Cola: Business Analysis, Market Position, PESTLE Analysis Report

This report provides a detailed business analysis of the Coca-Cola Company, examining its current market position and the influence of the macro environment. The analysis includes a PESTLE analysis, covering political, economic, social, technological, environmental, and legal factors. The r...Read More

Business Analysis of Coca-cola
Company

Cover Content
 Introduction
 Current Market Position
 Pestle analysis of Coca-Cola
 Conclusion
 References

Introduction
Macro environment is a situation that influences the entire economy instead
of affecting a affecting a particular sector or region. In more simplified
term., it involves the associated trends in GDP, monitory and fiscal policies,
investment, rise in price and spending etc. Macro environment influences
the performance of the firm in a greater extent. PESTLE analysis, is a
concept which is used by the firms to analyses the environment in which
they arc working or preparing to introduce a new service. Present
presentation is based on Coca-Cola which is manufactured by The Coca-
Cola an America based company, situated in Atlanta, Georgia. This PPT
involves the PESTLE analysis of Coca-Cola by which the firm will be able
to identify several external factors like Political, Economic, Social,
Technological, Environmental and Legal factors

Current Market Position
The current market position of the Coca-Cola has been determined to be
good but it still required making some changes in its strategies and
positioning. The different culture, taste and preference in every country
have direct impact on the business operations and its efficiency. The
company is required to invest more in the new and latest technologies to
gain competitor advantage as global level. More over the investments
are requires to be made in water efficient ways for sustainable approach.
Moreover, the labour, minimum wages are some acts which must be
taken into consideration by Coca Cola.

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 Technological – These aspects effect the management and marketing of
the company by providing new ways of producing and distributing product
into market. These factors also involve the new manner in which company
can communicate with the targetted market.
 Environmental- These factors are related with the impact on environment
due to the operations and activities carried out by Coca-Cola. If the
company does not implement these programs, different government
associated with different countries will ban the product due to
environmental risks.
 Legal – Laws vary from one country to another and it is must for a
company to follow these laws so that firm can manage their business
appropriately. Non-compliance can result in billions of fines and reduce
brand value which can severely affects the growth and market shares of the
firm.

PESTLE analysis of Coca-Cola shows that several political, economic,
technological social, legal and environmental factors are vital for
business management. Even if the technological factors are under the
control of company, other factors like social and political changes as
per changing situations. Over consumption of water is a big barrier in
the growth of company. This is the most important aspect with which
company needs to deal. Even after company has moved toward
healthy drinks by encouraging low calorie concept, there are several
other aspects that the company must consider to achieve desired
growth and results.
CONCLUSION

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