This report provides an overview of the challenges faced by The Coca-Cola Company, the world's leading beverage company, due to increasing health concerns among consumers. It details the company's history, global presence, and the recent issues it has addressed, such as rising interest rates and global warming. The core issue highlighted is the decline in demand for Coca-Cola products attributed to the health concerns associated with high sugar content and the rise of obesity and related diseases. The report examines the shift in consumer preferences towards healthier beverages, the decline in revenues, and the strategies implemented by Coca-Cola to adapt. These strategies include the development of new, healthier products like Coca-Cola Zero, acquisitions in the natural juice market, and diversification into coffee. The report concludes that the continuous development of new, healthier products and diversification are crucial for maintaining its customer base and revenue.
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