Coca-Cola's Marketing Plan: A Comprehensive Analysis

Desklib provides past papers and solved assignments. This presentation analyzes Coca-Cola's marketing plan.

MARKETING
ESSENTIALS

TABLE OF CONTENT

INTRODUCTION
In this presentation the focus will be on the
significance of the marketing plan and the
detailed marketing plan of the chosen
organization that is Coca-Cola. The marketing
plan of the company will help the organization to
formulate their strategies so that they can easily
meet the needs and requirement of the
customers. The goals and objectives of the
company will also be achieved by the detailed
study of the marketing plan.

SIGNIFICANCE OF MARKETING
PLAN TO COCA-COLA
• Marketing plan avoids the
uncertainties of future
• Marketing plan helps in
attaining the objectives
• It also helps in the
organizational coordination
• The different departments
of the organization can easily
communicate

EXECUTIVE SUMMARY
The Coca-Cola company produces the
carbonated soft drink known as the Coca-
Cola.

INTERNAL BUSINESS
ENVIRONMENT ANALYSIS
The factors that influence the internal
business environment

EXTERNAL BUSINESS
ENVIRONMENT ANALYSIS
The factors influencing the external
environment of the Coca-Cola

SWOT ANALYSIS

STP ANALYSIS
The segmentation, targeting and
positioning of the Coca-Cola will help to
decide the target market and the factors
will be clear to them that how to make
strategies to attract the customers.

BUDGET
The marketing plan budget of the Coca-Cola will
depend upon the total yearly revenue generation in
the company. The report analysis of the company
shows that the revenue generated in the year 2016
in the US Dollars is 41.86 which is lower than the
revenue of the year 2015 which was 44.29. Hence
the decreasing trends of the sales implies the
company should invest more in the marketing,
advertisement and promotion activities to increase
their sales and customers satisfaction.

MONITORING AND
CONTROLLING
The monitoring and controlling is important
because it permits Coca Cola to take the
necessary actions to encounter the
promotion and marketing objectives.

CONCLUSION
Thus in this presentation the Importance Of
the marketing plan to every Organization
and specially to the Coca-Col will help
formulating the strategies for promotion
and marketing. The marketing plan
initiated in the presentation for the Coca-
Cola will help the marketing executive and
the marketing team to work with the more
focus and concentration so that they can
be successful in implementing the plan.
And thus the marketing plan of the
company can help the Coca-Cola to satisfy
the customer and to increase the customer