Coca-Cola's Marketing Strategies: A PESTLE and SWOT Analysis

Desklib provides past papers and solved assignments for students. This presentation analyzes Coca-Cola's marketing strategies.

ACTIVITY 2
COCA-COLA

INTRODUCTION
This presentation will cover the introduction about the
company Coca-Cola with its marketing elements, marketing
mix, and the effect of internal and external factors on the
company acknowledge through pestle analysis of the
company with its situational analysis. It also includes the
introduction of new product of Coca-Cola with its planning
and marketing strategy.

MARKETING
• Marketing refers as a study of management of selling
products and services by exchanging relationships with
each other.
• It is the process of building relationship with customers
in the way of selling goods and services for achieving the
satisfaction of customers and business profit.

MARKETING MIX
Marketing mix is a set of decision taken by any organization
to influence the customers for purchasing their products
and services they are proving in the market.

7 P’s of MARKETING MIX
PRODUCT: Product refers to any item which is prepared to be sold.
Coca-Cola have the products include Diet Coke Caffeine-Free, Coca-
Cola Cherry etc.
PRICE: Price refers to the value that is used for preparing any product
which depends upon its production cost, maintain cost etc.
PLACE: Place refers as a point of sale, where Coca-Cola company
focusing upon the targeted consumers to catch their eyes on their
product for easily get purchased.
PROMOTION: Promotion refers to an activity which undertakes to make
a product visible to trade and known to the customers.

7 P’s of MARKETING MIX
PEOPLE: People refer to the employees, customers, stakeholders,
partners etc. who helps in running the organization
PROCESS: The process refers to the delivery of any product in the
presence of the customers
PHYSICAL EVIDENCE: Physical evidence refers to the packaging of
product, online experience about the products of Coca-Cola, staff
contacting with customers face to face about brand and its products

STRATEGIC MARKETING PLAN
Marketing strategy is the approach of efforts that the
marketing team will take for the achievement of
organization goals. Through making strategic plans.

STRATEGIC PLANNING INCLUDES
Mission: The mission of the company is enduring and the purpose of
Coca-Cola is to refresh the world and inspire the moments of happiness
and optimism.
Vision: The vision is to reflect the framework that guides the aspects of
business to accomplish the need and achieve the sustainable growth.
Strategy: Coca-Cola involve the objective, tools, tactics, actions,
instruments and activities. The main strategies are availability,
acceptability and affordability of the brand and the product.
Internal analysis: Focus to young generations, and has a big product
line over 3900 products worldwide.

STRATEGIC PLANNING INCLUDES
External analysis: External factors which affect the market of Coca-Cola
PESTEL analysis
Political factors
• Taxes
• Government
policies
• Foreign trade
policies
Economic factors
• Economic growth
• Exchange rates
• Interest rates
• Inflation rates
Social factors
• Growth rate
• Safety emphasis
• Lifestyle
• Cultural barriers

STRATEGIC PLANNING INCLUDES
PESTEL analysis
Technological factors
• Level of innovation
• Technological
change
• Technological
awareness
Environmental factors
• Climate
• Weather
• Environmental
policies
Legal factors
• Discrimination
laws
• Consumer
protection laws
• Health and safety
laws

SWOT ANALYSIS FOR COCA-COLA
STRENGTHS
• Brand name
• Global presence
• Largest market share
• Customer loyalty
• Vast distribution network
WEAKNESSES
• Competitors
• Product diversification
• Lack in health beverages
• Lack in water management