Coca-Cola: A Comprehensive Marketing Plan and Strategy Analysis

This report provides a detailed overview of Coca-Cola's marketing plan, beginning with an executive summary that highlights the company's objectives, including revenue improvement and market share expansion. The report then delves into Coca-Cola's organizational history, vision, and specific, measurable, attainable, realistic, and time-bound objectives. A comprehensive marketing analysis follows, examining the beverage industry, market characteristics, and the competitive landscape, including key players like PepsiCo. The report explores market segmentation, target market behavior, and the company's strategic alliances. It also discusses the impact of brand identity, pricing strategies, and governmental regulations. The report concludes with an analysis of the company's marketing plan, detailing the strategies employed to improve brand value and market share, and the anticipated investments required to achieve these goals. References and appendices are included to support the findings.