Marketing Essentials: Coca-Cola's Marketing Function Analysis Report

This report delves into the core functions of marketing, emphasizing its crucial role in connecting organizations with their customers. It examines the key roles and responsibilities of the marketing department, including relationship management, brand management, monitoring, and campaign conduction, with a specific focus on the case of Coca-Cola. The report analyzes the marketing function within the context of the marketing environment, exploring aspects like market segmentation, market research, and strategic planning. Furthermore, it investigates the interrelation between marketing and other organizational functions, such as production, finance, and human resources. A critical analysis of the marketing mix elements—product, price, place, and promotion—and their interplay with different functional units is also provided. The report concludes by highlighting the importance of marketing in creating customer value and satisfaction, and driving business success.

MARKETING ESSENTIALS

Table of Contents
Activity 1..............................................................................................................................................3
P1 An explanation of the key roles and responsibilities of the marketing function .......................3
P2 Key roles and responsibilities of the marketing function relate to the wider organisational context 4
M1 Analysis of the roles and responsibilities of marketing in the context of the marketing environment 4
M2 Interrelation between marketing and other organisational functions........................................5
D1 A critical analysis and evaluation of the key elements of the marketing function and its relationship with other functional units of an
organisation........................................................................................................................................