Analysis of Coca-Cola's Marketing and Promotional Strategies

This report provides an analysis of Coca-Cola's marketing strategies and promotional activities. It highlights the company's use of various marketing tools, including social media, digital marketing, and traditional advertising methods, to enhance brand awareness and drive sales. The report discusses how Coca-Cola utilizes marketing expenditure and the role of the finance team in deciding promotional strategies. It also examines the company's investment in online marketing campaigns, consumer engagements through YouTube videos, and its commitment to CSR and sustainability. The report focuses on Coca-Cola's sales promotion strategies, particularly in food and retail services, illustrating a comprehensive approach to maintaining its market presence and competitive edge within the beverage industry. The analysis encompasses the roles of various departments like HR, Marketing, and Finance within the organization and how they contribute to promotional activities.

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PROMOTION
PROMOTION
It is a marketing term that is being used by
the entities of company in order to create
awareness about product and brand at
marketplace. In which it can be carried out
with the help of various marketing tool such as
social media, digital marketing, personal
selling, advertisement in newspaper, with the
help of celebrity etc. so all these tool will be
used by entities of marketing team.
In context of Coca-Cola firm, the
management team of marketing need to use
effective marketing strategies as well as
marketing tool for conducting promotional
activities. Coca-Cola is a beverages company
and the competition in this industry is very
intense. The top brand invests much more on
advertising to drive higher sales and revenue.
The marketing expenditure grew
continuously as they use both modern and
traditional channels of promotions. This
expenditure is decided by the finance team of
Coca-Cola company and the way of
promotional is selected by marketing entities.
Additionally, there are more than 1500 video on
you tube channel related to Coca-Cola for
consumer’s engagements and all these video is
uploaded by the employees of company that are
recruited by HR team. Also Coca-Cola invest a
lot in CSR and sustainability for creating
sustainable supply chain and manufacturing
networks. Further, Coca-Cola commitments to a
campaign of audience engagements by online
marketing crusades is well organised. Sales
promotion for Coca-Cola is aimed at two
strategies i.e. food and retail services.