This case study provides a comprehensive analysis of The Coca-Cola Company's marketing strategy, examining its environmental factors through PEST analysis, customer segmentation using STP analysis, and competitive landscape via SWOT and Porter's Five Forces. The study highlights Coca-Cola's strengths, such as its strong brand and economies of scale, and weaknesses like health and environmental criticisms. Opportunities for growth include inorganic growth through acquisitions and expansion into healthier drinks, while threats include changing consumer trends and intense competition from Pepsico. The analysis further explores Coca-Cola's strategic approach, channel analysis, innovative advertising, and distribution strategies, ultimately concluding with insights into the company's successful marketing techniques and global brand recognition.
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