University of East London: SG3050 Coca-Cola Marketing Mix Presentation

This presentation provides an overview of Coca-Cola's marketing mix, a core concept in business strategy. It begins with a brief introduction of Coca-Cola, highlighting its market position and history. The main body of the presentation focuses on the four Ps of the marketing mix: product, price, place, and promotion. The product section discusses Coca-Cola's diverse product range, including its numerous brands and global presence. The price section explains Coca-Cola's pricing strategy, which is heavily influenced by competitor pricing, particularly Pepsi. The place section details Coca-Cola's extensive distribution network, ensuring product availability in various retail channels. The promotion section highlights the company's advertising and promotional activities, including the use of celebrity endorsements. The presentation concludes by summarizing the effectiveness of Coca-Cola's marketing strategies, emphasizing its role in the company's success. References from academic sources are also included.

POWER POINT PRESENTATAION

TABLE OF CONTENTS
• INTRODUCTION
• MARKETING MIIX OF COCO COLA
• CONCLUSION
• REFERENCES

INTRODUCTION
• Coco cola is one of the biggest company in terms of
offering the drinks.
• The company was founded in 1892 and has its
headquarter in U.S. The company is one of the leading
company in providing the drinks to public.

MARKETING MIIX OF COCO COLA
• The marketing strategy of the company has been adopted in
terms of performing the concept of marketing mix.
• The marketing mix refers to the 4ps of marketing which is
product, price, place and promotion. Here is the marketing mix
of the coco cola.

CONTINUE
• PRODUCT- The company is providing wide range of product to the customers. The
organization is offering more than 500 brands. The company offers 80 drinks across
the different part of the world. The company has always shown the public concern
feature in them.
• PRICE- The company has adopted the concept of competitor pricing. Pepsi is one of
the biggest rival for the coco-cola company. The products of Pepsi work as the
substitute product for the coco-cola. Therefore, the company decides the pricing
policy after observing the competitor's price.

CONTINUE
• PLACE- In order to make products available for the customer the company has made
the large number of network over the distribution channels. The products of the firm are
easily available on the retail stores and super markets.
• PROMOTION- The company has adopted the various tools for promoting the product.
There are large number of the spending has been made by the company over the
advertisement. The famous personality has been used by the company in order to add
glory in the advertisement.

CONCLUSION
• The coco-cola company has adopted the effective
marketing strategy. This enabling the firm to get
the attention.
• The marketing strategy of the company is one of
the biggest reason behind the success of the
business.

REFERENCES
• Ali, B.J. and Anwar, G., 2021. Marketing Strategy: Pricing strategies and its influence on
consumer purchasing decision. Ali, BJ, & Anwar, G.(2021). Marketing Strategy: Pricing
strategies and its influence on consumer purchasing decision. International journal of
Rural Development, Environment and Health Research. 5(2). pp.26-39.
• Chu, B., 2020, November. Analysis on the Success of Coca-Cola Marketing Strategy.
In 2020 2nd International Conference on Economic Management and Cultural Industry
(ICEMCI2020) (pp. 96-100). Atlantis Press.