Coca-Cola Marketing Plan: A Comprehensive Analysis

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MARKETING ESSENTIALS
COCA COLA

TABLE OF CONTENT
MARKETING PLAN AND ITS IMPORTANT
MARKETING PLAN FOR COCA COLA
EXECUTIVE SUMMARY
COMPANY OVERVIEW
SITUATIONAL ANALYSIS
MARKETING OBJECTIVES
MARKETING STRATEGIES
SEGMENTATION, TARGETING AND
POSITIONING
BUDGET
CONCLUSION

MARKETING PLAN AND ITS IMPORTANCE
In each and every business the ,marketing plan
is very important. Every organization have to
plan for marketing there product. In the
marketing plan there are many different type of
strategy and set of action through which the
company will achieve there objective. This is
very important because with the help of this
the aim and the objective of the business will
achieve on time.

MARKETING PLAN FOR COCA COLA
COMPANY
Executive summary
With the help of marketing plan the coca cola
company make the marketing strategy which will
define the mission, vision and objective of the
company. On the other hand this plan will also
help to achieve the marketing objective of the
company with the help of some limited budget.
Some of the step that are include in the situation
analyses are , Marketing strategies, marketing
mix, controlling and monitoring and
implementation of the plan

Company overview
Coca Cola Company is one of the largest
beverage companies. They manufacture there
product in high range they are also a largest
seller and market of the nonalcoholic beverage.
This company is mostly known as a flagship
product. The coca cola company was found by
the John Stith Pemberton in 1886.
This company was offer there stock to their
public in 1986. This brand gets one of the best
brands in all over the world.

SITUATIONAL ANALYSIS
SWOT analysis
With the help of SWOT analyses company can
easily grow there market in very effective
manner and they will also take different
decision.

Competitor analysis
In the global market the company have a
narrow product line. Coca cola company have a
high competitors in market. The most famous
competitor is Pepsi company. Pepsi sell their
product in huge range under different type of
22 different countries this brand includes
Pepsi-Cola, Lay’s, Mountain Dew and many
more.

MARKETING OBJECTIVES
The main objective of the coca cola company
was:
They also use much different type of
promotional techniques in market so that
more and more customer will attract towards
their product.
They also bear the war of the latest market
between all the competitors.

MARKETING STRATEGIES
Marketing mix

BUDGET

CONCLUSION
The coca cola company use many different type
of strategy to promote there business. With the
help of marketing mix they try to increase the
market share of the company. Coca Cola
Company is one of the largest beverage
companies. They manufacture there product in
high range they are also a largest seller and
market of the nonalcoholic beverage. This
company is mostly known as a flagship product.