This project outlines a comprehensive marketing plan for the introduction of Coca-Cola's new product, 'Bubble Fizz,' a ready-to-drink bubble tea beverage. It begins with background information on the Coca-Cola Company, its vision, and mission, and provides a strong justification for the product's development, highlighting its unique selling proposition and competitive advantages. The assignment then delves into the evaluation of the marketing mix elements, including product characteristics, branding decisions, pricing strategies (penetration pricing), promotional activities (social media, viral marketing, television advertisements), and distribution channels. The project also details the STP (Segmentation, Targeting, and Positioning) strategy, focusing on the target market (young people aged 15-25), and positioning the product as a unique bottled bubble tea option. The conclusion summarizes the key aspects of the marketing plan, emphasizing the product's potential to attract a new customer base and gain a competitive edge in the market.
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