Marketing Report: Coca-Cola's Promotion Strategies

This report examines the marketing strategies employed by Coca-Cola. The report focuses on the various promotional strategies adopted by Coca-Cola, including direct marketing, advertising, and social media. The report also includes examples such as the use of television advertisements, digital marketing, and collaborations with other companies. The report further analyzes the effectiveness of these methods, and how these strategies are used to reach their target audience. The report also discusses the company's approach to its marketing campaigns, including the use of social media and other digital platforms. The report is a detailed overview of Coca-Cola's marketing and promotion strategies.

Promotion is referred to an approach through which
products and services of a company are promoted
through using persuasive communication. It is an
approach which focuses on communication and creating
an interest in consumer's mind relating to products and
services so that it relates in higher revenue. For this
poster, Coca Cola has been chosen it is one of the
original soft drink business operating throughout the
world.
Direct Marketing: It is a form of advertisement which
mostly focuses on direct communication between seller (or
seller's representatives) and buyers. The various approach
which are considered by Coca Cola are partnering up with
restaurant service providers and movie theatres to boost up
their sales eg McDonald's and Domino's. The emails and
promotional messages which are directly communicated to
consumers through Email and text messages can also be a
part of direct marketing.
Social Media marketing: it is an approach in which social
media is taken as a tool to communicate effectively with
target audience. Coca Cola have been on a mission to form a
positive outlook of the brand. #Refreshthefeed campaign
which has been launched by the company have emerged to
be a successful strategy in order to change the outlook of the
The various varieties of promotion which has been
employed by this renowned beverage service provider are
as follows:
Advertising: Advertising can be referred to as one of the
most commonly preferred used methods of promotion
which relies on communicating to a larger audience
through newspapers, Television And other relevant
traditional methods.
In context of Coca cola, the company have been known to
create Television advertisements to communicate to a
larger scale of audience throughout the world. For
instance, the Christmas campaign which has been
recently launched by the company is a right mix of
traditional approach along with Christmas truck and it is
produced on a global level.
Promotion Mix
INTRODUCTION