Coca-Cola Marketing Mix: A Comprehensive Analysis of 4Ps

This report provides a comprehensive analysis of Coca-Cola's marketing mix, focusing on the 4Ps: product, price, place, and promotion. It examines Coca-Cola's extensive product portfolio, including various beverage options like Diet Coke and Sprite, and its competitive pricing strategies. The report highlights Coca-Cola's effective distribution system, which spans over 200 countries and utilizes bottling partners to ensure timely product delivery to customers. Furthermore, it discusses Coca-Cola's promotional activities, including advertising on TV, social media, and other platforms, to enhance brand awareness and maintain customer loyalty. The report also references academic sources to support its findings.

Marketing mix of Coca-Cola
Coca-Cola
Promotion: It makes use of both traditional and modern ways of
promoting beverages and heavily invests in advertisement for taking
advantages of competition. It develops campaigns in a timely manner
for attracting customers, gives ads in TV and also provides attractive
ads on social media platforms and has wider range of followers. It
helps it out in making people aware about effectiveness of its products
or promote them.
Marketing MIx
Product: Coca cola has a large product portfolio of around 500 brands. It is also stated that it
provides around 3,900 beverages choice to people. Main effectiveness of its products and
beverages are most of beverages are available in low or no calorie choice. Some most known
brands of Coca-cola include: diet coke, sprite, coca-cola life, PowerAde zero, Fresca and
many more.
Price: It is stated that Coca-cola is rival of Pepsi and both brands prices their products
competitively. It can be said that prices of Coca-cola beverages are neither too high nor too
low. Aim of its pricing strategy is at driving brand loyalty. Bulk buyers have opportunities to
pay lower than ones buying single beverage.
Place: It is found that this brand has an effective distribution system. It sells its products in
more than 200 countries. It uses mainly traditional way of distributing products as in
traditional method; it provides products with the help of bottling partners. This bottling
partner closely works with its customers including restaurants, groceries, movie theatres and
others. Customers find it convenient and get their ordered products or beverages in a timely
manner.
REFERENCES
Books & Journals
Arab, N., 2018. Relationship between dimensions of Brand Equity and 4Ps of
Marketing Mix-Place, Product, Promotion, & Price: Coca Cola-
Consumer Based Qualitative Survey.
Sitanggang, C.M. and Astuti, S.R.T., 2019. THE EFFECT OF GREEN
MARKETING MIX ON ADES CONSUMER PURCHASING
DECISION IN SEMARANG. MADIC.