This report presents a comprehensive marketing plan for the Coca-Cola Company, starting with an executive summary that highlights key findings and recommendations. It provides a detailed introduction, tracing Coca-Cola's history and outlining its missions, vision, and values. The core of the report analyzes Coca-Cola's marketing environment, including macro-environmental factors (political, economic, social, technological) and micro-environmental elements using Porter’s Five Forces. An internal marketing analysis, including a SWOT analysis and the marketing mix, is also conducted. The report identifies key issues facing Coca-Cola, particularly in the Vietnamese market, such as tax policies and government regulations, and proposes solutions. The report concludes with a marketing plan that includes objectives, strategies, and an action plan, along with references.
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