Coca-Cola: Analysis of Marketing Mix, Promotions, and Competitors

This report provides an analysis of Coca-Cola's marketing mix, exploring elements such as product, promotion, price, and place. The report examines Coca-Cola's promotional strategies, including TV ads, event sponsorships, and celebrity endorsements, and compares them to Pepsi's approaches. The goal of these promotions is to gain customer attention, create product uniqueness, and increase sales. The report also touches upon the impact of these tactics on customer awareness and sales. References include academic sources discussing marketing mix and consumer decision-making, demonstrating the research's foundation.

INTRODUCTION
Coca-Cola was established in May 1886 by Dr. John S.
Pemberton in Atlanta Georgia. Company currently offers
500+ brands in 200 countries by serving 1.6 billion of
customers every day. The Marketing mix of Coca Cola
has been evaluated in the report. Marketing mix is
combination of factors which can controlled or monitor
for influencing consumers for purchasing the products.
COCACOLA
Marketing Mix Elements -
Product, Promotion, Price and Place.
Digital Marketing at Coca Cola -
-SEO, SEM
-Social Media Marketing
-Internet Marketing Campaign
Promotion
The company done its promotion of its product with the
help of TV Ads, other mega events such as cricket match
& world cup, design of banners and company take
initiative from sponsorship all around the world.
Aim of Promotions
-Gaining the customer attention.
-Creating uniqueness of the product.
-Increasing the sales of company.
-Competing with the rivals in market.
Coca Cola Promotional Mix -
Company applies advertising, direct
advertising, internet marketing, sales
promotion, public relations and personal
selling.
Impact of Current Tactics on
Coca Cola -
-Customer awareness will increase
-Sales will increase by the
promotional activities
-Brand ambassador recall the brand
image
-Competing with rivals
-Sustainable community model
Comparison with Pepsi-
-The company uses the celebrity
endorsement for the promotional
activity.
-It also avails various campaigns.
-The company have a different
offers for the customers whereas the
Pepsi doesn't focus on that.
REFERENCES
Aras, M and et.al.,2017, July.
The effect of service marketing
mix on consumer decision
making. In International
Conference on Education,
Science, Art and Technology
(pp. 108-112).
Kasabov, E., 2015. Marketing
mix. Wiley Encyclopedia of
Management, pp.1-1.