Coca-Cola's Marketing Essentials: Plan, STP Model, SWOT Analysis

This report provides an overview of essential marketing concepts and applies them to Coca-Cola. It highlights the importance of marketing for organizations to promote their products and services effectively. The report details Coca-Cola's marketing plan, vision, mission, and objectives, further elaborating on the STP (Segmentation, Targeting, and Positioning) model used to develop marketing strategies. Additionally, it includes a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to evaluate internal and external factors impacting Coca-Cola's functions. The analysis concludes that marketing plays a crucial role in attracting customers and promoting goods and services, emphasizing the need for marketing managers to understand customer needs before developing products and services.

Marketing Essential

Table of Content
• Introduction
• Marketing Plan for a business industry
• Conclusion
• References

Introduction
Marketing is an activity used by the organisations to promote their
products and services. It is a process of communicating, offering and
delivering the products and services to its customer’s and society as
well. Marketing is basically fulfilling the needs and wants of the
customer through an exchange process.

Marketing plan
Marketing plan is a blue print that covers the strategies and tactics of an
organisation. It determines the present marketing position of the
organisations and provide a detailed description of the target market
and their needs.

Cont..
Overview:
It is an American multinational beverage company that has 100200n
associates worldwide.
Vision:
The vision of Coca Cola is “ To bring the universe a portfolio of
quality beverage brand that fulfils peoples needs and desires. ”
Mission:
Its mission is “ To retrieve the world in mind, body and spirit.

Cont..
Objectives :
It can be defined as a result that an organisation or people want to
achieve on time with the available resources or it is a set of goals
towards which companies execute and perform its functions. Coca
Cola is launching new product in order to achieve objectives which
are:

Cont..
STP Model:
This model is used to develop strategies and to carry on marketing
functions more effectively and efficiently. STP model is divided into
three categories that is segmentation, targeting and positioning
which helps Coca Cola to develop an effective marketing strategy.

Cont..
SWOT Analysis :
This model is used by companies in order to analyse its internal and
external factors that helps to achieve organisational objective.
Internal factors include strength and weakness and external factors
include threats and opportunities that impacts the functions of
organisation. Coca Cola apply this method to analyse its strengths,
weakness, opportunities and threats which is discussed below:

Conclusion
With the help of above mentioned report, it has been identified
that marketing place very essential role in order to attract and
promote goods and services in an effective manner. It is very
important for a marketing manager to examine the needs and
requirements of their customers before developing goods and
services.

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