MN5613 Coca-Cola Campaign: Search Metrics and Optimization Strategies

This project provides an in-depth analysis of Coca-Cola's marketing campaign, focusing on the brand's organic and paid search optimization techniques. It examines the use of various media channels and the effectiveness of different strategies, including keywords, page optimization, and voice search optimization. The project also explores Coca-Cola's Omni-channel marketing campaign, affiliate marketing strategies, and how the brand deals with data compliance and ethical issues. Furthermore, it highlights specific campaigns, such as the #Refresh the feed initiative and collaborations with Netflix, and provides suggestions for improving the brand's performance. The analysis concludes by emphasizing the importance of ethical considerations and effective marketing campaigns in attracting customers and increasing sales, with search optimization playing a crucial role in the brand's success.