Effectiveness of Coca-Cola's Omnichannel Marketing Strategies (MN5613)

This project analyzes the effectiveness of Coca-Cola's omnichannel marketing campaigns, focusing on strategies to attract customers and maintain brand consistency. The analysis covers various techniques, including organic and paid search optimization, content marketing, and affiliate strategies. It examines how Coca-Cola utilizes social media platforms like Instagram and Facebook, employs visual and aural media, and leverages techniques such as keywords, page title optimization, and ALT tags. The project also delves into Coca-Cola's approach to data compliance and ethical challenges, including its handling of past issues and its efforts to maintain a positive brand image. Furthermore, it offers suggestions for improving brand performance, such as network organization and platform services. The project concludes by summarizing the importance of marketing campaigns in promoting products, attracting customers, and performing functions ethically, highlighting the significance of search optimization strategies in enhancing sales and customer engagement. The project is based on an assignment brief for the MN5613 module.

Search and Metrics
MN5613
Effectiveness of brand’s omnichannel marketing
campaigns
Omni channel marketing plays a vital role as in
this type of marketing campaign, companies main
goal is to make sure that customers’ interaction
with brand is consistent. Brand mainly focuses on
satisfying customers’ need. In regard to
effectiveness of Coca-Cola’s brand omni channel
marketing campaign, it can be said that through
this campaign and by posting some attractive
images on Instagram and other social media
platforms, kit attracted numbers of customers. It
has maintained a healthy presence social media
and in three ways it has kept itself front of mind
for customers such as:
Consumers as creative: In the year 2018, this
company launched #Refresh the feed with
attractive content and message such as: we are
celebrating #World Kindness day by spreading a
little love and positivity.
Takeovers: It found that this company worked
with stranger things in order to promote the 3trd
season of the popular that is named 80s themed
Netflix original TV series with takeover style
approach. It was an attractive idea to grab
attention of people
(https://econsultancy.com/coca-cola-social-media-
success-case-study/).
Christmas: Marketing director of this company
commented in its campaign that this year we are
going to take iconic campaign and will make it
the biggest by bringing back the elements that
people love as it will bring special moment into
their life.
So, on the basis of above discussed some
examples of omni channel marketing campaign it
can be said that content and message was the
main effectiveness of this brand.
Brand’s organic and paid search
optimisation techniques by using different
metrics and analytics
There are numbers of techniques that are being
used by Coca-cola brand in order to make its
campaign effective. It made use of visual and
aural media such as: radios, poster, cinema,
posters, direct mailing and others. All these
organic and paid search optimisation
techniques helped it out in communicating or
interacting customers and making them aware
about effectiveness of products and services.
Various types of media had been used by this
brand in order to advertise the coca-cola brand
in general and drink.
Some organic search techniques that made its
campaign effective include: keywords,
optimization of those page titles and using
ALT tags wisely. Optimization of voice search,
writing longer content, optimizing for voice
search and taking advantage of you tube SEO
were effective search optimization techniques
that were being used by this brand in order to
grab attention and increasing conversion rate
and increasing sales as well.
Brand’s inbound content and affiliate marketing strategies using different metrics and web analytics
Some affiliate marketing strategies that had been used by Coca-cola that helped this brand in earning a commission for marketing another’s company. This
marketing is all about a procedure by which affiliate or company who market another brand’s product, searches for a product that they enjoy. By searching
effective products, companies such as Coca-cola can promote that product and earn a piece of profit from each sale that they make. There are 4 types of
marketing strategies under this that can be used such as: market penetration, market development, diversification and product development.
In regard to Coca-cola, it found that, it increased sales with coupons, deals and promotion. It researched and found that customers love the saving power of
coupons and they often search for some services like this such as discount vouchers. So, by providing discounts and coupons, Coca-cola attracted customers
and it dealt with Netflix as by watching Netflix people love to have coca-cola in order to enjoy movie. So, from this it can be said that Coca-cola is an
effective brand that launched its products in an effective manner by making use of effective strategies.
INTRODUCTION
Search metrics refers some performance tracking
tools that help companies in setting strategies,
prioritizes opportunities and filling gaps in order
to attract customers and making marketing
campaign successful. This poster is going to
discuss effectiveness of Coca-cola’s omni channel
marketing campaign and some affiliate marketing
strategies that made it able in becoming
successful.

Ways as how Coca-cola deals with
issues related to data compliance and
ethics
It is found that coca-cola faced numbers of ethical challenges that affected its image. It is one of the largest and the
biggest beverage companies in the world and it has a lot of ethical pressure. This company was involved in
misrepresenting market tests, racial discrimination and disrupting long-term contractual agreement. But this
company handled this entire crisis in an effective manner. It starts complying with all rules and regulations by
providing actual information to customers. It did not mislead customers by fake promises and fake information. It
fulfilled all promises that it made with customers and by providing qualitative products and soft drinks to
customers, it solved all problems and regained images in the eyes of customers. All these helped this company or
brand out in satisfying customers’ needs and making an effective position in the market.
Suggestions for improving brand’s performance
On the basis of above graph, it can be said that Face book is the most
used and effective social media platform as on this, it has 100 million
followers. Whereas, on Twitter it has 30 million followers.
From the other graph, it is known that it mainly focuses on customers by
creating or developing marketing campaigns.

Suggestions for improving brand’s
performance
CONCLUSION
It has been summarized from the
above discussion that marketing
plays a vital role as a successful
market campaign help companies in
promoting products and attracting
customers to the great extent. It has
further discussed reasons of
maintaining and performing
functions in an ethical manner.
Search optimization strategies also
play a vital role in attracting
customers and increasing selling.
On the basis of above discussion of Coca-cola it can be said
that, it needs to organize its network as network organization
can change the way it works and can help it out in satisfying
customers’ needs in a timely manner. By establishing
platform services to accelerate data, it can grow and make
its brand successful.
By making use of more than one channel such as Instagram,
Facebook and others, it can grab attention of people and can
make them aware about its campaign and products that it
wants to launch and offer to customers. So, by following all
these recommendations, it can improve its campaign and
make its brand successful.
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Customers’ focus
Promotion of
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Customers’ focus
Promotion of
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Customers’ focus
Promotion of
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Customers’ focus
Promotion of
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Customers’ focus
Promotion of
products