Marketing Strategies of Coca-Cola and Pepsi: A Comparative Analysis

This report provides a comprehensive analysis of the marketing strategies employed by Coca-Cola and Pepsi. It begins with an introduction to marketing and its importance for businesses, followed by an examination of the marketing mix (product, price, place, and promotion) for both companies. The report delves into the product offerings, pricing strategies, distribution channels, and promotional activities of Coca-Cola and Pepsi, highlighting their approaches to market segmentation and competitive positioning. A marketing plan for Coca-Cola is outlined, including company background, mission, vision, objectives, and STP (Segmentation, Targeting, Positioning) strategies. The report further discusses monitoring and control mechanisms, along with tools for evaluating marketing performance, such as sales figures. The conclusion emphasizes the significance of marketing in aligning products with market trends and customer needs.

Marketing
Essential

Cover Content
Introduction
Marketing mix
Marketing plan
Conclusion

Introduction
Marketing is the process of maintaining relationship
with customers and identification of their needs
and desires and channelising all its effort towards
fulfilment of need to attain customer satisfaction.
Marketing is essential to all type of business as it
allows to communicate with target customers
effectively. Marketing is essential for promoting
product in the target market through
advertisement, public selling etc.

Marketing mix
Marketing mix is defined as foundation model for business which
contain four P's that helps an organisation to achieve their
objective by formulating effective strategies such as . It includes
price, place, promotion and product through which it is easy for
organisation to make effective decisions regarding to launch a
new product.

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Product-Coca-cola is a well known organisation in
beverage industry that provides wide range of
products. It includes energy drink, juice, cola
drinks and many more which determines that they
cover large area of market by satisfying the needs
of customers.

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Price-Coca-cola is facing tough competition in drink
market so it is essential for them to decide
effective price that helps to gain positive results
through attracting more number of customers.

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Price- Pepsi is recognised as the dominant
organisation that offer various types of products to
customers to increase the sale of their products.
For this they implement effective prices for
products.

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Place-Coca-cola is providing their products in more
than 200 countries which signifies that their products
are available at every place in world. Cafes, gas
station, movie theatres etc. are specific places in
order to target their customers through which
companies increased their products.

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Place-Pepsi also covers large area of market through
which they sale their products in huge amount.
Like for these they approach towards customers
through retail shops, whole-seller, stores etc. that
provide their products through to customers
quickly.

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Promotion- The promotion is the essential element
for an organisation that helps them to influence
prospects into leads by creating effective
advertisement and sales promotion technique in
order to increasing the customer base for their
products.

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Promotion- It is the best tool to increase the sale of
products in these it includes different methods
through which they increases sale of their products.
It includes different social media advertisement,
online promotion, celebrity endorsement etc.

Marketing plan
Coca-cola is selling their products in beverage
industry from several past years through which
determines that they have large numbers of
customers. In present scenario organisation faces
tough competition in industry so they decided to
launch new product.