This presentation offers a detailed environmental analysis of Coca-Cola and Pepsi, employing the PESTLE and SWOT models to examine various micro and macro environmental factors. The analysis covers political, economic, social, technological, legal, and environmental aspects, highlighting the impact of governmental regulations, economic trends, social campaigns, technological advancements, and legal challenges. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats for each company, such as brand recognition, market share, competition, and evolving consumer preferences. The presentation also explores the interrelationship between internal strengths, weaknesses, and external macro factors, suggesting strategies for Coca-Cola and Pepsi to leverage their strengths to mitigate weaknesses and capitalize on opportunities. For example, Coca-Cola can leverage its strong brand to reduce the impact of rising costs and adapt to changing consumer demands, while Pepsi can use its CSR activities to counter negative publicity. The presentation concludes by emphasizing the competitive dynamics within the beverage market, with both companies striving to maintain and enhance their market positions.
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