Coca-Cola and Pepsi Marketing Mix Comparison Report

Desklib provides solved assignments and past papers to help students succeed.

MARKETING
ESSENTIALS
COCA-COLA

INDEX

INTRODUCTION
In this activity, the elements of marketing mix
of Coca-Cola and Pepsi would be compared
to understand the strategies and the planning
process of both the companies that helps in
achieving the goals of the organization. Also,
a detailed marketing plan would be prepared
for a product of Coca-Cola applying the 7P’s
of marketing, conducting the situational
analysis and thus, fulfilling the business
objectives.

COMPARISON OF MARKETING MIX
OF COCA-COLA AND PEPSI
7P’S OF MARKETING MIX:

PRODUCT
The product line of COCA-COLA includes a wide
range of beverages offered by the company under
500 brands offered worldwide to a large number of
the consumers.

The product offered by the PEPSI COMPANY
includes a broad range of food and beverages
to be offered to the targeted customers all over
the world.

PRICE
The pricing strategy of Coca-Cola includes:
o Competitive pricing
o Geographic segment pricing
The pricing strategy of Pepsi include:
o Market-oriented pricing
o Hybrid everyday value pricing

PHYSICAL DISTRIBUTION

PROMOTION

PEOPLE
COCA-COLA HAS EMPLOYED MORE THAN 62,600
PEOPLE ALL OVER THE WORLD TILL 2018.
PEPSI COMPANY HAS PROVIDED EMPLOYMENT TO
274,000 EMPLOYEES WORLDWIDE.
PHYSICAL EVIDENCE
THE COCA-COLA COMPANY HAS ABOUT 70000 RETAIL
STORS LOCATED IN ALL PARTS OF THE WORLD IN MORE
THAN 200 COUNTRIES.
THE PHYSICAL EVIDENCE OF PEPSI CAN BE
DETERMINED BY THE SIGNS, SYMBOLS AND ARTEFACTS
PRODUCED BY THE COMPANY.

PROCESS
COCA-COLA PEPSI