This report provides a comprehensive analysis of Coca-Cola's marketing strategies. It begins with an introduction to marketing and its importance, followed by a detailed comparison of the marketing mix of Coca-Cola and its main competitor, Pepsico, across various elements such as product, price, place, promotion, people, process, and physical evidence. The report then outlines Coca-Cola's basic marketing plan, including an overview of the organization, its vision, mission, and objectives. It delves into the STP (Segmentation, Targeting, and Positioning) approach, analyzing how Coca-Cola segments its market, targets specific consumer groups, and positions its products. A SWOT analysis is presented, identifying Coca-Cola's strengths, weaknesses, opportunities, and threats. The report concludes with a discussion of the 4Ps of marketing (Product, Place, Price, and Promotion) as applied to Coca-Cola and includes a budget plan, providing insights into the financial aspects of its marketing activities. The report aims to provide a thorough understanding of Coca-Cola's marketing practices and strategies.
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