Comparative Analysis of Coca-Cola and PepsiCo's Marketing Strategies

This project provides a comprehensive comparative analysis of Coca-Cola and PepsiCo, two leading multinational companies in the non-alcoholic beverage industry. It begins with an introduction to the soft drink industry and the historical background of both companies, followed by an analysis of their financial performance. The project delves into various aspects of their business operations, including mission, vision, corporate culture, strengths, weaknesses, opportunities, threats, and organizational structure. It also examines their marketing mix, competitive positions, pricing, sales promotion, advertising, and distribution strategies. The study incorporates PESTLE and SWOT analyses to evaluate the external and internal factors influencing the companies. The project also presents timelines highlighting key events in the history of Coca-Cola and PepsiCo, celebrity endorsements, and brand logos. This project is a valuable resource for understanding the competitive dynamics within the beverage industry.