Limkokwing University BMGMT3202: Strategic Analysis of Coca-Cola
VerifiedAdded on 2023/06/12
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Presentation
AI Summary
This presentation provides a strategic analysis of the rivalry between Coca-Cola and PepsiCo in the global market. It includes an introduction to the companies, followed by strategic planning considerations. The presentation then delves into external analysis using PESTLE, internal analysis using SWOT, competitive analysis, and industry analysis using Porter's Five Forces. The analysis covers various factors influencing the beverage industry, such as political, economic, social, and technological aspects, as well as legal and environmental considerations. The presentation concludes with a summary of the key insights gained from the analysis of the competitive landscape between Coca-Cola and PepsiCo.
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