This report provides an in-depth analysis of Coca-Cola's marketing and promotional strategies. It examines various techniques such as advertising through social media, TV ads, and billboards. The report also highlights the use of direct marketing, including tie-ups with restaurants and cinemas, and the integration of Santa Claus in advertisements. Sales promotion strategies like discounts and offers are discussed, along with direct mailing and sponsorship activities with sporting events and other major events. The report emphasizes how Coca-Cola has successfully built a premium brand image through creative and innovative advertising campaigns, consistent brand messaging, and effective sales promotion tactics. The analysis also includes an overview of how the company uses its iconic bottle shape and other branding elements to enhance its market presence and customer engagement, and the role of corporate social responsibility in its marketing efforts.
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