Comparing Marketing Strategies: Coca-Cola vs Red Bull - Analysis

This report provides a comparative analysis of the marketing strategies employed by Coca-Cola and Red Bull. It begins with an introduction to marketing and its role in achieving organizational goals, followed by a detailed examination of the marketing mix elements (product, price, place, and promotion) for both companies. The report evaluates how each company utilizes these elements to promote their brands, achieve market share, and target consumers. It includes an assessment of their respective marketing plans, including situation analysis, target setting, and budgeting. The report also explores the tactics and strategies used by both organizations to achieve their business goals. The report concludes with an overview of the marketing strategies and their impacts on the market. The report emphasizes the importance of marketing planning in achieving business objectives, including product development, pricing strategies, distribution channels, and promotional activities. It highlights the role of marketing in expanding business operations, building brand value, and fostering customer relationships. This report is designed to provide insights into the marketing approaches of Coca-Cola and Red Bull and to offer a comparative analysis of their effectiveness.

Marketing
Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
LO2 Comparison between Coca cola and red-bull by marketing mix to achieve goals and
objectives.....................................................................................................................................1
P4 evaluate the basic marketing plans .......................................................................................3
Marketing plans of Coca-Cola ...................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is a process to promote their products and services through modern technology
for increased productivity and profitability in marketplace. It is the best part of an organization to
enhance their products in marketplace to achieve their goals and targets. There are different types
of techniques that are useful for promotions and advertisement such as online marketing.
Most organizations use different platforms to share the details of product in global market
such as e-commerce sites etc. It is very easy process to send the important information for
customer. There are many numbers of visitors is increases. This report will compare the
marketing strategies and planning of Coca-Cola and Red bull. In this report, it will identify the
negative and positive impact through Marketing.
LO2 Comparison between Coca cola and red-bull by marketing mix to achieve goals and
objectives
The marketing mix is an important part of an organization to promote their brands and
products using different plans such as price, promotions, place, and product. There is various
type of marketing mix used by Coca-Cola discussed below:
 Product- Coca-Cola is a leading brand to provide an effective service in market as per
the requirements of customer. They are try to change the product taste and giving many
options. This organization is focused on increasing its brand value and market share so
that it increases their profitability and productivity in marketplace. Coca-Cola provides
variety of products in marketplace (Nekhavhambe, 2017).
 Price- The Price of product is important because most customers are attracted through
their price. They identify the best price in marketplace. In this way, customer afforded
the product because of reasonable price. This organization is provided many scheme time
to time. ' Price should be matters a lot because most of the organization is attracted
because of their rate. There are many products already available in different website. This
organization is managed the prices and gives offers for customer.
 Place- Coca-Cola is available in many stores and can be easily available at any place. It
is very common for people to choose it as favourable drink. It provides the customer
services on 24 hours . There are various store that would be available the drink for public.
 Promotions- It is very growing company to provide the best drink in marketplace
different channels are promoting a product. , it can be expanding their product through
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marketing. It is the best way to advertisement in marketplace like TV, Facebook, Social
networking site etc.
Marketing Mix of Red-bull which is discussed below:
 Product- Red-bull is a very famous energy drink where the most of the people are uses
this energy because they have variety of minerals that would be helpful for human being
such as ta-urine, glucose, Vitamins-B etc. these are important minerals useful for humans.
Most of the organization is manufactured a Sugar Free product which helpful for body.
 Price- In market place, there are various number of competitors available in global
market. The price of product is a marketing strategy to making a leader in all over the
world. They can change their product services and always provide an effective quality of
services. Most of the people have first choice to buy this product where the demand of
product is increases again and again (Martin, 2017). They are always presenting a good
product that has value in market so that customer is happily to invested money on
particular product. Marketing planning is playing important part of organization
 Place- Red Bull is very successful product to manage their sales all over the world. It is
available in all areas and supermarkets, stores and bars, clubs and casino etc. It is easy for
clients to buy it from any place. It is very attractive item and most of the customer would
by the product in marketplace. The main objective of red-bull to selling the product in
clubs and other places. It is very attractive for customer to purchase a product at any
location. The main objective of red-bull to selling the product in clubs and other places. It
is very attractive for customer to purchased a product at any location.
 Promotions- It is very most important energy drink that would be targeting people
provide effective services in marketplace. This organization is promoting their product in
effective way. They are promoting products on TV, mobile phones and various type of
channels that is helpful for marketing purposes. This organization has their online stores
and other medium to helpful for promotions. Social media is an effective platform to
promoting the product in marketplace because it is very efficient tool for communication
networks to easily identifying the requirement of customer. These tools are uses all
organization to advertisement the items. In this way, it can be easily communicated with
one department to another.
The marketing Mix of Red-bull which are discussed in given below:
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 Product- Red-bull is very famous energy drink and most of the people are uses because
they have variety of minerals that would be helpful for human being such as ta-urine,
glucose, Vitamins-B etc. these are the important minerals useful for human being. Most
of the organization is manufactured a Sugar Free product which helpful for body.
 Price- In market place, there are various number of competitors available in global
market. The price of product is a marketing strategies to making a leader in all over the
world. They can change their product services and always provide an effective quality of
services. Most of the people has first choice to buy this product where the demand of
product is increases again and again. They are always presenting a good product that has
value in market so that customer is happily to invested money on particular product.
Marketing planning is playing important part of organization
 Place- Red Bull is very successful product to manage their selling in all over the worlds.
It can be available in all areas and supermarket, stores and bars, clubs and casino etc. It is
very easy for client to buy a item in any place (León, 2017). It is very attractive item and
most of the customer would by the product in marketplace. The main objective of red-
bull to selling the product in clubs and other places. It is very attractive for customer to
purchased a product at any location.
 Promotions- It is very most important energy drink that would be targeting the people
provide an effective services in marketplace. This organization is promoting their product
in effective way. They are promoting the product on TV, mobile phones and various type
of channels helpful for marketing purpose. This organization has their own online stores
and other medium to helpful for promotions. Social media is an effective platform to
promoting the product in marketplace because it is very efficient tool for communication
networks to easily identifying the requirement of customer. These tools are uses all
organization to advertisement the items. In this way, it can be easily communicated with
one department to another.
M3 Evaluate different tactics applied in both organization and how business goals and objectives
can be achieved-
Strategy and tactical are important part of business which help for organization to plan
business strategy. Tactics will help for business to achieve their goals and objectives. Coca cocla
and Red-bull are used business strategy for achieving their goals like pricing, marketing,
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financial strategy, product and operational etc. These organizations required for providing the
better services to their consumers. Both the companies using an efficient technique for increasing
their brand value and image in marketplace. These organizations maintain high prices as a tactic
and equate high quality services to the customers.
Marketing strategy is targeting to specific consumer and also promoting their services by
using advertisement and other platforms.
P4 evaluate the basic marketing plans
Marketing plans of Coca-Cola
There are various organization is making a marketing plans to achieve their goals and tagetes in
business activities. This is very important for every organization to planning an effective strategy
to solve the marketing scheme. It is very helpful for promoting their product in marketplace.
Marketing plan is very efficient scheme to provide an effective services in marketplace to
achieving goals and targets.
 Analysis the situations- Most of the organization is uses different strategy planning to
identifying the strength, threats and weakness of business operations. In this way, it will
identify the competition level in market and it can be understand the requirement of
people.
 Strength- it is important part to identify their skills, knowledge and specialized on
particular one topic. It can be improve the quality of product in marketplace. For
Example- the sales team is provided the best services in market promoting their product
effective ways. This is the best medium for marketing purpose.
 Weakness- the weakness for organization is that when the modern market is expanding
in all over the world. This organization is try to adopted new technology and improving
the quality of services in marketplace. Most of the people wants a current trends and
follows the latest technology (Ndutu, 2014). It is very helpful for organization to
increases their productivity in marketplace. Western market is expanding their business in
each and every city In UK so that the traditional market can be very low and decay.
 Develop marketing Targets- Coca-Cola is the organization to planning small targets to
achieving their goals. This is the best way to identifying the demand of customer and then
planning a strategy, according to the customer requirement. It is very important for
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organization to motivated the customer to buy a same product in market. The
organization is always fixed the goals and step by step, follows the marketing strategies.
It can be develop a new marketing planning and segment to enhance their business
activities. This is very helpful for growth and development.
 Clear marketing goals and targets- This is the another step to set a specific goals and
objective for organization to planning according to the requirement. Marketing is the best
medium to expanding their product at global ways. The marketing team is selecting a
particular goals and implementing their planning to need of business. It is very important
part of each and every organization. For example- the sales team increases their product
in market and promoting their item in market effective ways.
 Budget of marketing plans- This organization is analysis the budget of marketing and
creating an effective planning according to the requirement. This is a leading brand in
global market to expanding their business in all over the world. They are launch a new
product through advertisement, online marketing in which the marketing team is
calculated the whole budget of business process and strategies.
 Product- Coca- cola is a fast growing organization to maintain the business process and
activities in proper ways (Nekhavhambe, 2017). They provide a variety product available
in marketplace because time to time, they are launched a new product and increasing the
demand in marketplace. It is very important for each and every organization to achieving
their goals and targets effectively and efficiently.
 People- Coca-Cola is popular organization in UK to appointed the talented people who
has capabilities to managing the business operation in proper ways. The manager of
organization is taking an important decision for related business because they are
managing the operations. It is very important part of organization to build an effective
relationship with employee. It is very essential for company to give many advice and
suggestions related performance of people. The right person is playing an important role
for growth and development. Manager should be offered various scheme and discount for
development. They have connection between other companies to share the information
related product by technology.
 Process- It is very important part of organization to usually delivered an effective
product to the customer. This process is managed by operational team to manage the
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information of product. It can be stored the information in the database. They provide the
services for cash on delivery, credit card facility so on. Process is part when the product
is delivered to customer and then provide the services related payment facilities etc. some
times, customer is not happy for product of organization because they are fulfilled the
requirement of client in which organization is give another options to buy a new product
and returned the product in market.
 Physical evidence- it is essential part of company to provide a physical key element for
customer that would be paying for particular product. Physical evidence is part that
provide the actual existence of particular product and item (Sarina, 2016). For Example-
the salon shop is provided the information and physical existence of different hairstyles.
Insurance organization should provide the different printed product for customers.
 Productivity and Quality – These are two essential part of company in which the
organization is mainly focused on to increasing their brand value in marketplace and
always extend their marketing planning for growth and development. These are main
features to generating an effective brand value in all over the world (Ntshangase, 2014).
The productivity should be increases the brand value in every areas and operations
because it can be handle the sales team to provide the information to their customer.
These are different type of marketing plans which are helping to people to creating an effective
strategy for development. Most of the time, this organization is uses new technology to
improving their quality. This technology is improved the services to product and in this way, it is
easily identified the actual uses of the product. This marketing mix is applied in business
planning to performing a different task in effective manner. These can be play important role for
growth and development. In this way, the competition level is increases in market where most of
the organization is applied this type strategies for development.
P4 Produce details of evidence based marketing plan for both organizations
There are some important details of evidence based marketing implements in the both
organization such as
Situational analysis- Marketing strategy is analysis the entire business strategies and their
requirements.
 Segments performed best
 Quantitative benchmarks
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 Model successful
 Marketing intelligence
 Reality check
 Expansion
These organizations are analyzed the entire business requirement which is mandatory for
developing the business all over the world. Situation analyses is identifying the market value and
latest trends. Cocoa cola and red bull leading brands for increasing their business all over the
world. They also maintain their product and services in marketplace.
CONCLUSION
This report will determine the actual marketing planning and strategy for development of
organization. They use different marketing mix to increasing their profitability and productivity
in marketplace. This is very important part of organization to establishes an effective relationship
with employee and management. As per discussion, it concluded that it can be compare the
marketing mix in between Coca-Cola and red-bull. They are also creating an effective marketing
plans to achieving their goals and targets. This report is mainly focused on to identifying the
requirement of customer and then making an effective marketing strategies for growth and
development.
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REFERENCES
Books and Journals:
Nekhavhambe, E., 2017. Factors contributing to the transformation of smallholder farming to
commercial farming in Mutale Local Municipality of Limpopo Province, South Africa(Doctoral
dissertation).
Martin, J.F., 2017. Exploring Service Learning Outcomes in Students: A Mixed Methods Study
for Nursing (Doctoral dissertation, Northcentral University).
León Pazmiño, M.A., 2017. PLAN DE NEGOCIOS PARA LA CREACIÓN DE UN BAR
TEMÁTICO DE LA SAGA STAR WARS, EN EL NORTE DE LA CIUDAD DE
QUITO(Bachelor's thesis, Universidad Tecnológica Indoamérica).
Ndutu, F., 2014. Effectiveness of word of mouth marketing in Company’s sales performance in
the fast food Industry: the case of chef’s pride–restaurant Dar es salaam (Doctoral dissertation,
Mzumbe University).
Nekhavhambe, E., 2017. Factors contributing to the transformation of smallholder farming to
commercial farming in Mutale Local Municipality of Limpopo Province, South Africa(Doctoral
dissertation).
Sarina, I., 2016. Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator
persepsi manfaat dan persepsi risiko (Doctoral dissertation, Universiti Utara Malaysia).
Ntshangase, M.G., 2014. Analysis of marketing channels used by smallholder crop farmers in
Vryheid (Abaqulusi) Municipality, Kwazulu-Natal (Doctoral dissertation, University of Fort
Hare).
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