Coca-Cola's Social Media Dominance: A Competitive Analysis Report

This report examines Coca-Cola's effective utilization of social networking tools, including Facebook, Google+, Pinterest, and Twitter, to establish a competitive advantage over its rival, Pepsi. The analysis highlights Coca-Cola's significant presence on Facebook with over 63 million followers, its active Google+ page, strategic use of Pinterest with themed topics, and a robust Twitter presence with dedicated pages for various products. The report concludes that Coca-Cola's adept use of these platforms has enabled it to achieve its business goals and outperform Pepsi in the digital marketing landscape. This document is available on Desklib, a platform offering a wide range of study resources, including past papers and solved assignments, for students.

Running head: BUSINESS 1
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BUSINESS 2
Coca-cola is one of the recognizable brands that rake the followers and fans even without trying
anything hard and also through their creditors who have the most active accounts on the web.
Coca-Cola is one of the best companies which utilize the social networking tools very well thus
making it the best. The social networking tools which coca cola uses include Twitter, Facebook,
Google + and Pinterest. When coca cola puts together the series of posts which people tries to
look for on the main social networks and how people overlook Coca-Cola. Due to the effective
application of these social networking tools, coca cola has competed out its main rival Pepsi.
FACEBOOK
Coca-cola has attracted more than 63million people on Facebook where Pepsi has attracted less
than 1 million people in Facebook (Chu & Du, 2013). This makes coca cola the most
recognizable brand in the whole world has it uses Facebook in the best way. The privilege that
comes out as the is the international celebrity is the ability to leave Facebook page for very long
periods of time. By use of Facebook by coca cola it has made the company succeed its
competitors Pepsi.
GOOGLE +
As from 2012 the coca cola company has maintained active page in Google + which is not the
case with Pepsi. By posting the updates the coca cola company got more than 700,000 followers
in Google plus which is of great importance more than Pepsi Company. Coca-Cola Company
also experimented with hangout most of the time which is the most interesting features that
Google + offers in the best (Hamid, Waycott, Kurnia, & Chang, 2015). This makes the Coca-
Cola Company have a great advantage over the Pepsi Company.
PINTEREST
Coca has the Pinterest account which is really interesting as there is only one board which relates
to a very specific campaign ad of coca cola while the other images focus on a random theme.
The Pepsi Company has neither considered using Pinterest (English & Duncan-Howell, 2008).
Pinterest is it's a kind of typical major brand which is fair and by its fairness; it forms most six
boards which are very interesting. Also, Pinterest has introduced five themed topics which are of
great advantage to coca cola. These topics include ‘be together", "be active" and ‘keep
discovering'. These make the Coca-Cola to be the best company in Pepsi Company. Due to this
coca cola company has left the Pepsi company too much behind.
TWITTER
Coca-cola has over 700,000 followers on Twitter and its tweeted 80,000 times more than Pepsi
which makes coca cola the best and most active brand I have ever seen (Al-Aufi & Fulton,
2015). The coca cola has dedicated many pages of various products such as coke zero and diet
coke among many others. By use of twitter well it has created an easy time for the company to
compete the Pepsi Company hence a high-profit margin is reached easily.
In conclusion, Coca-Cola Company has utilized social networking tools very well to promote its
business. That's why it has met its set goals and also has succeeded in competing with is
competitors that are Pepsi company.

BUSINESS 3
REFERENCES
Al-Aufi, A., & Fulton, C. (2015). Impact of social networking tools on scholarly communication:
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Chu, S. K. W., & Du, H. S. (2013). Social networking tools for academic libraries. Journal of
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English, R. M., & Duncan-Howell, J. A. (2008). Facebook© goes to college: Using social
networking tools to support students undertaking teaching practicum. Journal of Online
Learning and Teaching, 4(4), 596-601.
Hamid, S., Waycott, J., Kurnia, S., & Chang, S. (2015). Understanding students' perceptions of
the benefits of online social networking use for teaching and learning. The Internet and
Higher Education, 26, 1-9.