Strategic Management Report: Coca-Cola's Business Strategies

This report provides a comprehensive analysis of Coca-Cola's strategic management practices. It begins with an introduction to strategic management and the context of the Coca-Cola Company, founded in 1892. The main body delves into the implementation of strategic management, focusing on business environment analysis, including political, economic, social, technological, environmental, and legal factors. The report highlights how Coca-Cola adapts its strategies based on these factors, particularly in the UK market. Furthermore, it examines the success of Coca-Cola's strategic management process, using key indicators such as sales growth, profitability, and earnings per share. The report concludes by emphasizing the importance of strategic direction for global brands like Coca-Cola and the significance of monitoring and measuring the success of strategic choices. The references section includes various books and journals used to support the analysis.