Coca-Cola Strategic Plan: A Case Study in Business Development

This case study examines Coca-Cola's strategic planning process, providing an overview of the company's background, purpose, and competitive strategies. It analyzes the impact of strategic planning on the organization, including changes in the role of business managers and improvements in orga...Read More

Assessment 2 Case Study
Development Strategic
Plan

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Explain about the purpose and background of the study ...........................................................4
Explain about the possible competitive strategy options which is focused on strategic planning
activity of the enterprise .............................................................................................................5
Describe about the importance of the study and what has been learn from it ............................8
Recommend the possible actions in terms of future which provides proposals in order to solve
the problem or improve the situation as well .............................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic planning refers to the process where the leader of organisation defines about
future vision and also identifies about the organisational goals and objectives as well. It is the
process which includes establishing the sequence where the goals should be realised so that
organisation can reach towards the stated vision. In the present report, Coca Cola company is
taken into consideration(Bonnet-Brilhault and et.al., 2018).Coca cola is an American beverage
corporation which is at multinational level and also best known for the producer of Coca Cola.
The present report will cover discussion about the purpose, background of the company and also
about the competitive strategy options which is focused on the strategic planning. In addition to
this, the report will cover analysis about impact of strategic planning on the organisation and
certain changes which have been occurred at the role of managers of business. Moreover the
report will cover discussion about the significance of the company and learning from the study.
MAIN BODY
Explain about the purpose and background of the study
Coca cola is a total company of beverage with products which is sold more than two
hundred countries and territories as well. The brand portfolio basically include Sprite, Coca Cola,
other sparkling soft drinks and Fan ta. The company's coffee, tea brands, sports, hydration
basically include smart water, Dasani, Topo Chico, vitamin water, Costa and bodyArmor.
Company is constantly transforming the portfolio from reducing the sugar in their drinks to bring
new innovative products to the market (Chiang., 2021).They seek to positively impact lives of
people, planet and communities by packaging recycling, water replenishment, carbon emission
reduction across their value chain. They employ more than seven lakh people which help in
terms of bringing economic opportunity to local communities on the world wide basis.
The drink which is in the sugary form was invented in the year of 1886 by pharmacist
John Stith Pemberton. The company also sells, manufactures and also markets other non-
alcoholic beverage syrups and concentrates and alcoholic beverages as well. The stock of
company is listed on the NYSE which is a part of DJIA and the S & P indexes 500 and 100.

When the product has been invented then it contains coca leaves and cocaine and caffeine
from kola nuts which together act as the stimulant. The kola and coca are basically the source of
the name of a product and led towards the promotion of Coca Cola's as a healthy tonic (Grant.,
2015). The company has produces on a large scale of syrup which is into the concentration form
and then it sold to different bottlers on the worldwide basis which hold the territories into the
exclusive form. Cocoa Cola basically owns its anchor bottler in North America and refreshments
of Coca Cola as well.
Purpose: The company's main purpose is to make a difference and refresh the world as
well. Their purpose is in the form of which is related to the uniquely us and its why we exist and
it is also needed now which is more than ever. They think into the expansive form and also about
how they refresh the people in both spirit and body as well. It is also about that in which manner
they refresh the limit the footprint which has been leave behind and also refresh the planet as
well. They are also clear in terms of vision for their next stage of growth and their vision is also
that to craft the brands and the choice of drink which people love and to refresh them in spirit
and body as well. It is also done in such a ways that to create the more business into sustainable
form and also shared the future into better form which makes the difference in lives of people,
their planet and communities as well. It has three main connected pillars which include loved
brands, for a better shared future and also done sustainably as well.
Explain about the possible competitive strategy options which is focused on strategic planning
activity of the enterprise
Competitive strategy basically refers to the long term marketing plan which companies
develop in order to defend the position of market and also gains the competitive advantage as
well. There are certain possible competitive strategy option which is focused on activity of
strategic planning which is defined into the following manner:
 Cost leadership strategy: It is the business level strategy which is employed by
companies who wish to gain the advantage at competitive level by being the low cost
producer of production, process, service or commodity as well(Ikediugwu and
Chukwumah., 2015). In context to coca cola company, their strategy depends on the
competitors pricing and Pepsi which is the direct competitor to coke.

 Differentiation strategy: It is the strategy which is the way in which the individual
makes the firm stand out from otherwise similar competitors into the market place. It
basically involves the highlighting the meaningful differences between the business and
the competitors as well and it is the difference which must be valued by the clients at
potential level(Khaparde., 2019).In context to Coca Cola, they have used the new
business choices and practices which is in the support of current generic strategy. For
instance, the company can focus on its operations and its market orientation as well.
 Best cost strategy: It refers to the method of producing products which is of high quality
at lower prices. It basically focused on giving items of customers which satisfy their
expectations and also within the budget as well. Coca cola company has been using the
meet up competition pricing strategy which is for long as they have been around and also
it works. It also means that prices are set at the same level as the competitor soda
companies.
 Market niche or focus strategy: A niche market basically refers to the subset of the
market on which particular product is focused. It basically defines as the features of
product which is focused at satisfying particular needs of market, price range,
demographics and production quality which is intended to the target (McPhail and
McPhail., 2020). In context to Coca cola company, the coke is as a niche product for the
audience at segmented level since they have targeted the particular group.
These are the main competitive strategic options which aims for the activity of strategic planning
so company has to choose one specific option so that they can do their strategic planning into
result oriented manner. When these options have been analysed into deeper manner then it is
easier for the company to plan themselves into result oriented form as well.

Explain about the impact that strategic planning has on the organisation and the consequent
changes which have occurred to the role of business managers
There are certain impacts that strategic planning has on the organisation which enhances
the performance of an organisation which is defined into the following manner:
It majorly includes high quality products, large customer patronage, significant changes
in profitability level and increases the sales volume as well. The intensity of strategic planning is
basically determined by the organisational, managerial and environmental factors as well
(Meyfroodt and Desmidt., 2021).Strategic planning impacts the performance of organisation
because it influences into direct manner the ability of the resulting strategic plan in getting the
commitment and support of the human resources of the organisation for maximising the output
or consequences of implementation of the plan. In context to Coca Cola company, they aim
towards building the wining of consumer centric portfolio for every occasion through leveraging
the affordability in order to drive the sustainable sparkling beverage growth which captures the
new occasion of consumption and preferences by portfolio innovation which also consolidates
their market leadership in emerging beverage categories.
The company has also ensured that quality management system which helps in
coordinating and guiding its activities in order to guarantee the quality. It also develops the
framework into controlled form for guiding the managerial and organisational processes and
systems. The main impact of strategic planning is that they have performed into out of box
manner so that they can give something unique into the market which is not only beneficial from
the organisational point of view but also beneficial from the customers point of view as well.
From the point of view of strategic planning of manager is that they will develop and direct the
strategic and long range goals of an organisation which includes the proposals to enter into new
markets and to expand the existing market presence as well.
When business managers have taken the decision into appropriate manner then it is
confirmed that organisation can make up to a certain level of changes due to which their
strategies result into positive framework of actions (Nothnagel and et.al., 2016). So the role of
business manager is very important in terms of giving the result to the organisation and manage
the team work into result oriented form so its very important that to adapt the changes into
positive form so that working can be remain into the consistent form.

Describe about the importance of the study and what has been learn from it
Strategic planning is very important for the business in order to achieve organisational
goals and objectives as well. It is crucial for the business as it creates the map for business in
order to follow and correct the course whenever it is required. The first part of strategic plan is
that it outlines the purpose of business, goals, budget and the mission statement as well. This is a
plan into strategic form which provides the management a roadmap in order to align the
activities of organisation functions in order to achieve the set goals as well (Pinto and et.al.,
2020). It also guides in terms of discussion of management and decision making in terms of
determining the budget and resource requirements in order to accomplish the set objectives
which increases the operational efficiency as well.
It has learnt from the strategic planning is that it support in terms of identifying the
strategic issues and also conduct the environmental scan as well. It has been also learnt that
competitive analysis is very important which help in terms of identifying the opportunities and
threats as well. It also identifies the strengths and weaknesses as well which help in terms of
further improving the performance according to changing environment. So its very important
that to understand the importance of strategic planning as well.
Recommend the possible actions in terms of future which provides proposals in order to solve
the problem or improve the situation as well
It has been observed that it is very important to understand the purpose of organisation
into proper manner so that accordingly company works for it and takes decision for it into result
oriented form. The impact of strategic planning on the organisation is that they change their way
of working and also change the perspective of looking at the vision of the organisation as well.
It has been learnt from the strategic planning is that the mission of the organisation is very
critical so all the planning is built upon the foundation of mission of the organisation(Wang.,
2016). For the process it is important that to do the work into organised manner and do the work
for it as well. The outcome of the process planning is that moving the organisation into that
strategic direction which accomplish the organisational goals but it does not happen in the
vacuum. When Coca Cola company implies the planning of strategy at the organisational level
then it is easier for the company to make understand to the employees about the importance of
these changes.

The coca cola company has to also focus on this parameter that their products does not
become the cause of degradation of health of an individual so its very important from the future
perspective that they have to take actions accordingly which is beneficial for the health of large
number of people whether it can be from any country(Zazueta Salido and et.al., 2019). So these
kind of actions taken by the company creates a positive impact on the mind set of people due to
which they encourage other people to purchase products from their company. These are the main
lessons which have been learnt from the strategic planning.
CONCLUSION
The above stated report concludes that strategy planning is very important at the
organisational level. It has been concluded that there are certain possible options of competitive
strategy which needs to be focused on the strategic planning activity. It has been determined that
the impact of strategic planning creates a difference in terms of performance of the company
into positive terms. It has been observed that it is necessary to understand the significance of
strategic planning so that further actions can be taken accordingly for it and it is also necessary to
consider the lessons learnt from it as well. There are certain recommendations which help the
company to grow into positive context so that their future becomes more brighter and brighter as
well. That's why its necessary that an organisation has to always work according to the planning
so that they can reach towards their goal into set period of time.

REFERENCES
Books and Journals
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Grant, N. H. S., 2015. Strategic Plan.
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secondary schools in Anambra State. Greener Journal of Educational Research, 5(2),
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Khaparde, S. D., 2019. The national strategic plan for tuberculosis step toward ending
tuberculosis by 2025. Journal of Mahatma Gandhi Institute of Medical Sciences, 24(1),
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McPhail, I. P. and McPhail, C. J., 2020. Strategic planning as a leadership development tool for
midlevel leaders. New Directions for Community Colleges, 2020(191), pp.21-33.
Meyfroodt, K. and Desmidt, S., 2021. Can rational planning stimulate cooperative behaviour?
How perceived self-efficacy mediates the relationship between strategic plan use,
performance information use and strategic voice by local councillors. Public
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Zazueta Salido and et.al., 2019. Strategic Plan for a Regional Innovation Center and Business
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