Business Report: Strategic Information Systems Analysis of Coca-Cola

This report provides an analysis of Coca-Cola's strategic information systems (SIS) in 2018. It covers the strategy of the information system, diffusion and infusion concepts, and critical success factors for Coca-Cola. The report details Coca-Cola's primary objectives, mission statement, and organizational structure, illustrated with diagrams such as the context diagram and zero data flow diagram. It identifies weaknesses in the current system and proposes features for a new information system. The analysis includes discussions on building sustainable bottles, healthier products, and leveraging new technologies. This document is available on Desklib, a platform offering a wide range of study tools and resources for students.

strategic information systems t2 2018
usiness ReportB
S M REPTE BE 20, 2018
student name
Student DI

Table of Contents
Introduction.................................................................................................................................................2
Strategy of the Information system..............................................................................................................3
Information System Diffusion and Infusion................................................................................................3
Coca-Cola Company...................................................................................................................................5
Critical success factors of Coca Cola- ..........................................................................................................5
rimary bjectivesP O .....................................................................................................................................6
Mission Statement...................................................................................................................................6
Coca-Cola Organization Chart.................................................................................................................7
Diagrams of Coca-Cola Company............................................................................................................9
Context Diagram.......................................................................................................................................9
ero Data low DiagramZ F ........................................................................................................................10
Weaknesses of the current system..........................................................................................................11
Features of the New Information system...............................................................................................12
ist of ReferencesL ......................................................................................................................................17
Content of iguresF
Figure 1 the relationship between Diffusion and Infusion...........................................................................4
Figure 2 caca-cola organization chart..........................................................................................................7
Figure 3 Information system integration in the Caca Cola Company..........................................................7
Figure 4 Context diagram of Coca-Cola......................................................................................................9
Figure 5 Zero DFD....................................................................................................................................10
Figure 6 EDI process.................................................................................................................................15

Introduction
Information systems is a very wide topic and can be used for offering provisions of information
to the manager when making their decisions and thus the concept of management information
system. Goals of such information systems is providing information which is relevant to the
management and that will help it in its functions. Decision making is one of the most significant
tasks that is performed by managers and which must be done at different levels. They have
information will help the managers in taking decisions that are the most important objective for
any MIS. There are other information which are relevant for the managers which help them in
planning, controlling, organizing and direction of activities which may be secondary objective of
any Management Information System (Thakur, 2017).
Information system will not normally be dynamic enough when it comes to handling the changes
in the requirements from the user. Many are times management may require the diverse types for
the concerned information which is always considered in planning process. The plan of the
information system has been structured in a way that it will be able to handle the new
requirements information in future for the managers. Business strategies of the company are
required when planning the type of information system to install. For a business to be successful
in choosing the best IS, then it is the mandate of the managers to know the objectives which are
strategic to the organization even in situations where the business will need to expand in future.
For this reason, the business has been obligated in understanding the information system roles by
clearly defining the planning process themselves.
Strategy of the Information system
The information is required when supporting the strategies of the business and developing the
relevant information systems by providing such information such as how they are planned and
fitted within each other (Muhsinzoda, 2015). Business strategy alignment with the information
system results is a continuous process that will be used by the information system in supporting
the structure, thus continuously able to remain relevant to goals and objectives of the
organization which are strategic (malhas, 2017).
Information System Diffusion and Infusion
There are some effects of infusion as well as those of diffusion that can affect the organization
directly or indirectly. If both the infusion and diffusion are low, then information system will

only be applied in silos when processing data. When diffusion is very high and the infusion low
then there will be an existence of an information system which is decentralized. In the concept of
vice versa when infusion is high and diffusion is low, then there will be existence of information
systems which are very critical and only to operations. Lastly if both diffusion and infusion are
very high, then there is expectation of an information system that will strategic and much more
so strategic and much more so competitive thus bringing in the case of competitive advantage.

Figure 1 the relationship between Diffusion and Infusion
Coca-Cola Company
Critical success factors of Coca-Cola
In this concept there have been some application on some of the critical success factors with
reference to the TOWS matrix which has been looked upon and in what order they are supposed
to be done, the one which is termed to be urgent and important and lastly on how long they will
take for them to completed without forgetting all the barriers needed to be overcame. There are 5
critical success factors discussed here below.
1. The first success factor which is critical in Coca Cola Company is the building of a more
sustainable bottle that will not be using the fossil fuels when they are being
manufactured. The aim for this is to make the environment clean and much not to be
polluted. There are so many projects behind making it a success.
2. The second critical success factor of Coca Cola Company is making healthier product.
Some of them are like zero and the coca cola diet.

3. The third success factor of coca cola is the increment in the popularity in the Middle East
areas. This will help in boosting its sales and thus increment in the targeted audience or
consumers. Of late coca cola has been seen as unhealthy product.
4. The other factor is the increase of the urge to helping out with the global warming. There
has been so many campaigns done by coca cola step by step as the problems has grown
daily thus increasing the awareness of global warming and how they can reduce their own
created carbon footprints (Sushil, 2017).
5. Last but not least is the use of the new technology such as the use of advanced
technologies like MIS, CRM, DSS among others. The new technologies if applied well
will lead to good adaptation of the technology thus helping the company to be able to
build products which are better and much more sustainable to the economy. There will be
need to come up with information systems such as the vending machines which will be
using very less energy and thus operating better compared to what we have now.
The above success factors of Coca cola can be explained in details in so many ways. The reason
for such explanation is to identify some of the competitors in the area. The above factors can be
argued and summarized in the following areas.
- There will be a creation of a strong global presence
- The bottlers will be licensed
- The fixed assets will have a high probability of high utilization
- There will be plenty of advertising as well as differentiation
- The other concept is that of the company being well organized as well as a brand name
which is cherished.
- There are networks of distributed retails and wholesales.
- There will be provisions of product innovation capabilities.
Primary Objectives.
Every company or an organization objectives or the primary goals are made or described with
regards to how they interact with their customers. In the concept of Coca-Cola company the
primary objective is to be internationally known as one of the biggest company or business that
performs and conducts all the responsibilities of the business in an ethical manner and in that it

helps in accelerating of the sustainable growth for better operation and growth of tomorrow’s
world. The other primary objective is to have the forms of foundation for the companies when
making their decisions. The above two objectives has helped us in seeing the Coca-Cola
company as one of the best and most global company to have ever existed. Giving a sense of all
the directions, the unity and the purpose for such. Strategies and tactics are referred to as the
concepts for scheme of work thus bringing the concept of Long term and short term plans.
Mission Statement.
The mission for each and every company is brought about by what they produce and to who they
target. For the case of Coca-Cola there are three phrases that can be used to explain on that. The
three mission statement to be used with such a company are such as stated here below.
- Global refreshment
- Inspiration of happiness moments and much more optimism
- Creating values used in difference making.
Coca-Cola Organization Chart
Figure 2 caca-cola organization chart

Figure 3 Information system integration in the Caca Cola Company
On the organization chart of coca cola company has been driven by the four functions of
management.
1. Planning.
The planning function has three layers which is arranged in the flat hierarchy. The
executive has the responsibilities of setting the expected goals and all the objectives of
Coca-Cola Company. It is always done by the Executive or the top management (hamza,
2012). It is known that in most companies that the companies goals which are strategic
and meant for long term. The goals of Coca-Cola are always set to be for only three
years. Some of the strategic goals set by Coca-Cola Company are such as the following.
- Continuing by offering products of good quality to its customers who are very valuable
- Selection and retaining the professionals working within the Coca-Cola Company.
- To project a corporate image which is outstanding
- To satisfy its customers by giving extra ordinary service and offering services which are
excellent.
- With the complete goal, tactics and operational supports

There are other layers in planning such as the tactic goals which must be set always at the
end of each year on annual basis. Lastly but not least on the planning stage is the operational
goals and the decision making (Talha, 2016).
2. Organizing
This is another major function of the top level management. The are some procedures
used by Coca-Cola company when they are organizing their goals and objectives such as
stated here below.
- The specialization of work
- Departmentalization
- Resource allocation
- Organization of the human resources
- Delegating tasks and being accountable
3. Leading
There are some steps that are always considered company of Coca Cola and some of the
leading functions are such as.
- The motivation
- Communication behind
- The corporate culture.
4. Controlling
Lastly but not least is the controlling which is very vital and crucial when functioning as
it helps in evaluating all the goals that need to be achieved by the company and the
impacts they will bring to the company. There are some existing systems in Coca-Cola
such as the Sale-person’s-Reporting-system, salesperson-evaluating-system among
others.

Diagrams of Coca-Cola Company
Context Diagram
Figure 4 Context diagram of Coca-Cola
This diagram consists of the process which is single and there are no databases. The diagram is a
single processing unit which has been known for including all the entities associated with it. This
diagram is known for identifying all the functions of the organization, the areas and all the
processes performed within and outside the organization and even worldwide.
Zero Data Flow Diagram

Figure 5 Zero DFD
The zero data flow diagram in this context has been explained as descriptive flow chart diagram
of Coca Cola Company. In this context the customer must place the order in the current system
and then they will directly get the feedback which is not shown clearly in the current system. As
seen in the context diagram it will be true to say that information flow from the customer to the
manufacturing company as the customer always places order of the goods that are needed and
there will be a negotiation between the two which will be in terms of the facilities available, the
cost and all the services offered.
Weaknesses of the current system
IS are some of the integral parts for any given organization without considering the size of the
organization. They are used for holding and controlling data that is needed by the organization
such as the data about such services, the products, the clients and much more the transactions as
well as what is supplied by the suppliers (Team, 20165). The existence of such information
systems has led to Coca Cola need to update their old and traditional information systems as they
have been experiencing some experiences which have played much in its delay when
manufacturing and offering the services to consumers. The following are some of the weaknesses
that has been experienced in Coca-Cola company that will need to be addressed in that the new

system will be able to do away with them and give out deliverables or outcomes which meets the
company objectives.
1. The traditional system existing in Coca Cola company have been for containing all the
wealth information about all its over 100,000 employees, the customers, the sales or
purchases they made, the suppliers among other information. Many systems of the
current era have been known for reporting the given data in a format that is easily
understood by human beings.
2. The information system in Coca-Cola Company is not to act on its own without the help
of the users. Sometimes they have been known for stopping the operations until when the
user or the human comes and instructs it on what to do (Pratap, 2016).
3. These systems has tended to be very difficult in understanding especially for the non-
technical staffs and sometime they are considered to be so rigid in changing or even
improving.
4. Many are times the given information systems will not allow the comprehensive access to
their daily for all the regular users.
Features of the New Information system
Many companies have been using many forms of the information management system (Hamlett,
2018). There are smaller companies that have been using the database which is found in most
software’s. There are other external information management systems which have been used for
integrating the current systems by suing the given software. Some of the features are such as
discussed below.
1. Database management
This is the chief feature that has been used for its ability in storing all the data and
making it easy when retrieving them by the users. The type of the DBs that one choose
helps in determining how the IMS will responds to all the queries or requests
information.
2. Reporting
This comes in terms of reports. The IS should be good with reference to what the system
generate. There are many IS that has been created that can even produce multiple reports
depending on the needs of the organization.