Strategic Management Report: Coca-Cola's Global Strategies

This report provides a comprehensive analysis of Coca-Cola's strategic management, focusing on its international strategies and long-term planning. It examines how Coca-Cola gains a competitive advantage through various approaches, including international distribution, collaborative strategies, and diversification. The report explores the company's expansion into new markets, its marketing strategies, and the importance of adapting to globalization challenges. It highlights the significance of long-term planning, effective decision-making, and the implementation of unique business strategies to maintain a strong market position and increase sales and profitability. The report also discusses the impact of international labor relations and management strategies, recommending a focus on international diversification to enhance market reach and customer engagement. The analysis concludes that the Coca-Cola Company's strategic management practices are effective in achieving its goals and maintaining a competitive edge in the global beverage industry.

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic management can be describe as the process of that includes planning,
monitoring, analysing as well as accessing different needs of organisation in order to meet with
the goals of business. It is crucial for organisation to develop effective strategic management
plan in order to successfully carry out business practices along with this gain edge over other
rival companies (Velikorossov and et.al., 2020). There are different types of strategies that could
be considered by company for promoting growth and development. This report is based in Coca
Cola company. This is a multinational company which is providing its products and services to
different part of the world. This organisation is dealing in Beverage industry and head office of
Coca Cola company is located in Atlanta, Georgia, United States. This company was developed
in year 1892 and founder of this company is John Stith Pembeton. This report will includes
assess of long term planning decision of company in order to gain competitive advantages. This
will includes determining strategic choice of business in the light of competitive advantages.
MAIN BODY
Coco Cola company is a well established brand that is providing high quality products and
services to customers in order to successfully met with the demand of customers. It is essential
for this organisation to gain competitive edge over other rival companies. Coco Cola company is
performing business activities in highly competitive environment and it will lead to affect over
strategies of business as well as influence its performance. Competitive advantage can be
describe as different factors of business that allow organisation to develop or provide better
products and services as compare to other rival companies in market area. This is consider to be
important for business as it will lead to attract more customers towards business as well as help
in enhancing market share (Dzwigol, 2020). There are different ways and approaches through
which company can gain competitive advantage and it will lead to have direct affect on growth
or development opportunities of business. As per the case study Coco Cola organisation is a
large corporation in particularly North America, Euope and Japan. This organisation has analyse
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that globalization is very challenging and it will lead to have direct or indirect affect over
business practices. It is essential for organisation to develop significant international marketing
strategies which lead to enhance performance of business in global market area as well as
influence over functioning of business. In order to gain competitive edge on rival firm it is
important for company to develop significant strategies for successfully performing business
practices as well as attain desired goals. Long term planning needs to be developed by company
with the motive of overcoming the issues or dealing with globalization challenges. Coco Cola
organisation is a successfully business due to its effective market performance as well as
excellent strategies (Certo and et.al., 2020). These are the different elements that are supporting
company to enhance business practices or growth functioning of organisation. In order to gain
competitive advantage respective company have to create significant strategies and long term
plan that are supportive to company for gaining edge over other business. Through this
respective company will be able to enhance business and overcome the challenges which are
affecting performance of business. As per the case study the international strategy of respective
company is to sell more than 40 brands in 200 counties. The success of Coco Cola company at
international market area can be consider as significant reason for its growth. International
success helps it in becoming one of the most recognized brand in all over the world. it has been
identified that Coco Cola company has developed or grow throughout last fifty years as well as
positioned its products or services in very effective manner. The major decision taken by
respective company is to expand its products and services in different market area. This
organisation has attain success in current market area because of its effective strategies as well as
decision making practices. Expansion of business in other parts will lead to increase the number
of customer base, sales, profitability, and market area and so on. This is beneficial for
organisation as it will lead to overall growth and development of business.
It is important for Coco Cola company to develop effective and efficient strategies that will
lead to support in long term decision of business along with this help in gaining competitive
edge. Strategies can be describe as the action plan that is designed to attain business objective.
Successfully implantation of business strategies will help in increasing business performance and
productivity as well as lead to growth of organisation. Coco Cola organisation needs to develop
unique and creative business strategies that will support its performance at international market
area along with this help in attaining desired goals (Wang and et.al., 2020). International
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differentiation strategy is refer as the plan or practice of business to increase business practices at
international market area by providing different or unique products to customers. According to
case study, in 1980’s Coco Cola company has implemented differentiation strategy by
introducing new recipe to original products. This includes flavour greatly changes the taste that
customer has grown to love. In this strategy respective company is attracting and influence
different customer segment in order to increase the market share or customer base of business.
Marketing is very important part of business and it will helps in attracting more customers
towards business. it is crucial for respective company to develop significant international
marketing strategy in order to promote or advertise products or services of company in market
area. This includes plan, promotion, pricing, distribution of products to the customers of different
locations. International marketing is consider as important part of strategic planning and it assist
in gaining competitive advantage. Different Coco Cola strategies is mention below in detail –
 International Distribution Strategy – This is refer as the strategy that is consider by
company in order to provide its products and services to different market area. it is essential
for Coco Cola company to develop effective international distribution strategy in order to
meet with the demand of customers at different locations. Distribution can be describe as the
path through which developed products of Coco Cola company is provided to the potential
customers and it will lead to provide benefit to company for accomplishing desired goals as
well as meeting with the customers demand or requirements (Ketchen and Craighead,
2020). International distribution strategy includes deciding a method of distributing products
among different countries in order to increase sales.
Choosing Distributors and Channels is consider as the first step of providing Coco Cola
organisation products at global market area. it is crucial for company to develop effective
distribution strategy when it is entering into new market area or providing products to different
location. This strategy play crucial role in successfully reaching to the potential customers who
required products and services of company. Under this strategy respective company will focus on
choosing accurate distributors as well as channels through which producs and services will flow
and reach to potential customers. Coco Cola organisation has effective distribution system in
China that is one of the largest distribution channel of respective company. Respectiv company
owns direct to retail distribution operations and it is growing slowly and only accounts for a
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minority of unit sales in China. It is significant for company to consider or select distributors
which have good connections in market area as well as develop better relation with customers.
 International Collaborative Strategy – This one of the effective or needed strategy for Coca
Cola company and it will lead to have major affect over business practices and its
performance. An essential coalition speaks to a community oriented understanding between
firms that is of vital significance to one or the two accomplices' serious practicality. Every
member in a cooperative game plan has its own fundamental goals for working universally
just as its own intentions in teaming up with an accomplice. According to this strategy
respective company can select an international operating mode in order to full fill the
objective (Barbosa, Castañeda-Ayarza and Ferreira, 2020). Coca Cola organisation has
adopted both equity and non equality arrangements. Foreign direct investment is significant
in order to successfully or effectively perform business practices. According to this, it gives
investor a controlling interest in a foreign company. It is known as joint venture when two or
more companies share ownership of FDI and will enhance collaborative strategy of business
and accomplish desired goals.
 International Labour Relations and Management Strategy – It is essential for Coca Cola
company to create significant labour relation strategy as well as management strategy. Both
of these are effective for smoothly performing organisational practices along with this
attaining growth or development of business. Worldwide labour relations manages the
unpredictable connections among businesses utilizing unfamiliar public, workers of various
ethnicities, home and host nation governments and worker's guilds of the associations
working in different nations and their public (Tumidei, Alexiou and Bourne, 2020).
Management is crucial part of business which assist in correctly conducting business
practices along with this controlling different functions of business. Through successful
international labour relations and management strategies Coca Cola organisation will be able
to overcome the issues of business that occurs due to cultural differences along with this
assist in dealing with globalisation challenges.
 International Diversification Strategy – Diversification strategy can be describe as the
action plan in which company is planning to offer new products and services to new market
area. This can be consider as effective strategy of business as it will help in attracting new
customer base by providing new products and services to customers. Diversification is
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viewed as one of the essential ways to keep expanding the organization exercises after the
enhancement at public level has been finished. It additionally incorporates broadening of
business and of public business sectors. This cycle needs to be created and executed at
various methodologies for the various areas of the organization business on the one side, for
the various nations on the other. In Peru market area Coca Cola has introduced new lines
such as isotonic beverages which includes Power Ade and Sporade. Introduction of new
products into new market are assist in gaining edge over rival companies along with earning
more sales and profitability.
Through this it is analysed that international strategies of Coca Cola organisation is very
effective and important for attaining success in market area as well as gaining edge over other
rival companies. It is essential for organisation to boost the performance of business along with
this improving sales and profitability. International strategies of business provided direction to
company and help in developing smart tactics to increase brand image as compare to other rival
companies (Ongaro and Ferlie, 2020). It is recommended to Coca Cola company to consider
international diversification strategy which is helpful for providing new products and services to
customers of new market area. Through this strategy respective company is able to attract more
and more customers as well as successfully meet with the demand of customers. According to
the long term decision of Coca Cola company for enhance its 400 brand in 200 countries,
diversification strategy will be more effective and useful for accomplishing set decision of
business.
CONCLUSION
From the above report it can be concluded that strategies of organisation is very important as
it will assist in improving overall performance of business as well as gaining competitive edge
over other rival companies. This is helpful for business to correctly conduct business practices
which will meet with the requirement of company as well as customers. There are different
options for the company regarding strategy development. it is crucial for company to create
significant strategy after analysing or determining different aspects of business. Apart from this
diversification strategy will lead to provide new product to new customers base that will enhance
overall performance of business.
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REFERENCES
Books and Journals
Velikorossov, V.V. and et.al., 2020. Strategic management.
Dzwigol, H., 2020. Methodological and Empirical Platform of Triangulation in Strategic
Management. Academy of Strategic Management Journal, 19(4), pp.1-8.
Certo, S.T. and et.al., 2020. Divided we fall: How ratios undermine research in strategic
management. Organizational Research Methods, 23(2), pp.211-237.
Wang, Z., and et.al., 2020. Strategic management of product recovery and its
environmental impact. International Journal of Production Research, pp.1-21.
Ketchen Jr, D.J. and Craighead, C.W., 2020. Research at the Intersection of
Entrepreneurship, Supply Chain Management, and Strategic Management: Opportunities
Highlighted by COVID-19. Journal of Management, 46(8), pp.1330-1341.
Barbosa, M., Castañeda-Ayarza, J.A. and Ferreira, D.H.L., 2020. Sustainable strategic
management (GES): Sustainability in small business. Journal of Cleaner Production, p.120880.
Tumidei, D., Alexiou, C. and Bourne, M., 2020. A choice and inevitability framework in
strategic management: empirical evidence of its real-life existence. Review of Managerial
Science, pp.1-38.
Petera, P. and Šoljaková, L., 2020. Use of strategic management accounting techniques
by companies in the Czech Republic. Economic research-ekonomska istraživanja, 33(1), pp.46-
67.
Ongaro, E. and Ferlie, E., 2020. Strategic Management in Public Organizations: Profiling
the Public Entrepreneur as Strategist. The American Review of Public Administration, 50(4-5),
pp.360-374.
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