This strategic management report provides a comprehensive analysis of Coca Cola, examining its business background, PESTLE factors (Political, Economic, Social, Technological, Environmental, and Legal), Porter's Five Forces (Threat of New Entrants, Threat of Substitute Goods, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Competitive Rivalry), and VRIO analysis (Valuable, Rare, Inimitable, Organized). It assesses Coca Cola's financial performance, identifies key threats and opportunities such as competition and emerging markets, and outlines the company's strengths (strong brand recognition, extensive distribution network) and weaknesses (health concerns, unsustainable practices). The report also includes a competitor analysis focusing on PepsiCo, concluding that strategic management is crucial for Coca Cola's global growth. The report highlights the importance of adapting strategies for sustained success.