Coca Cola Company: Strategic Management and Competitive Analysis

This strategic management report provides a comprehensive analysis of Coca Cola, examining its business background, PESTLE factors (Political, Economic, Social, Technological, Environmental, and Legal), Porter's Five Forces (Threat of New Entrants, Threat of Substitute Goods, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Competitive Rivalry), and VRIO analysis (Valuable, Rare, Inimitable, Organized). It assesses Coca Cola's financial performance, identifies key threats and opportunities such as competition and emerging markets, and outlines the company's strengths (strong brand recognition, extensive distribution network) and weaknesses (health concerns, unsustainable practices). The report also includes a competitor analysis focusing on PepsiCo, concluding that strategic management is crucial for Coca Cola's global growth. The report highlights the importance of adapting strategies for sustained success.

Strategic Management

Table of content
 Pestle analysis
 Porters five forces
 VRIO analysis
 Performance of the Coca Cola
 SWOT analyses of the COCA COLA company
 A competitor analysis of the Coca Cola company
 CONCLUSION
 References

INTRODUCTION
Strategic management is the administration of an
industry resources to attain its goals and objective in
order to creates a company or more competitiveness
(Chletsos, and Saiti, 2019). Hardly, this management
looks at an impressive and effective positioned force and
resources to attain these goals.

Coca Cola general business background
 The coca cola company is a total
beverages company with products sold In
more than 200 nations and regions. It was
founded in 1892 by Asa grigges candler.
Its headquarter is in Atlanta, US.
Company aims is to refresh the world and
make a difference.

Pestle analysis
It is a framework that is used to understand
the external components that impact on the
consider company. Further discussed in below -
 Political factor
 Economical factor
 Social factor
 Technological factor
 Environmental factor
 Legal factor

Porters five forces -
It is a framework for analysing a company
competitiveness surroundings. Further
discussion is in below :-
 Threat of new entrant
 Threat of substitute goods
 Bargaining power of buyers
 Bargaining power of supplier
 Competition against existing company

VRIO analysis
It is a analytical tools brilliant for the evaluation of
company resources and thus the competition benefits.
Here are some point discussed in below -
 Valuable
 Rare
 Imitable
 Organized

Financial performance analysis
According to the research it has been
identifies that the net revenues grew
16% to $10.0 billion. The revenue
performance shows a growth of 8%
in the concentrate sales and 6% in the
price.

Significant threats and opportunities
Coca Cola is currently facing
Threats: -
 Competitors
 Legal Tussles
Opportunities: -
 Introduction of the non-beverages
product
 Emerging market in developing
countries

Key strengths and weaknesses of Coca
Cola and impact on business
business.Strengths: -
 Strong Brand recognition:
 Extensive distribution network
Weaknesses: -
 Health concerns
 Unsustainable practices:

Competitor analysis of the Coca Cola company
The biggest competitor of the Coca Cola
company is the PepsiCo. The PepsiCo is a well
known food and beverages company who deals in
the different types of non alcoholic beverages.
The company was founded in 1898 and provide
their services in more then 200 countries all
across the globe. The product portfolio of the
PepsiCo company include various types of
beverages like carbonated drink, fruit juice and
many more.

CONCLUSION
From the above report it has been conclude that it is very important for the management of the
company to make the proper strategies if they want to grow their business all across the globe.

References
 Makadok, R., Burton, R. and Barney, J., 2018. A practical guide for making
theory contributions in strategic management. Strategic Management Journal,
39(6), pp.1530-1545.
 Lynch, R., 2018. Strategic management. Pearson UK.
 Bénet, N., Deville, A. and Naro, G., 2019. BSC inside a strategic management
control package. Journal of applied accounting research.
 Aguilar, R., and et., al., 2021. Flipping the Strategic Management Classroom:
Undergraduate