Coca-Cola Business Report: Market and Competitive Analysis

The report focuses on the Coca-Cola Company, providing an overview of its business operations and market position. It discusses the impact of external factors such as government regulations and internal factors such as business strategies and employee satisfaction. The report also presents a SWOT analysis, highlighting the strengths, weaknesses, opportunities, and threats faced by the company. Finally, it delves into the strategies of the business, which include financial and process efficiency, consumer relationship, and a shift to a new business model in order to gain a better position in the global market. The report also covers the challenges and opportunities of the company to maintain its position in the market.

Business report of
Coca-Cola Company

Business report
Abstract
The preset report is on the evaluation of the current position of Coca cola with respect to
current market position, and analysis of its internal and external factors affecting the operations
of the company at international level. The external macro environmental factors that affected
most the business and operation of coca cola can be surmised as compliances with the
government regulations and laws for food item under the political factors which is affecting the
operation of business as the company is facing many law suits in several countries. The internal
micro factors regarding strengths and weakness of coca cola can be articulated as the managers
are effectively proving directions and guidance to the employees. Coca Cola is always indulged
in innovation practices and also practices effective activates to raise the employee stupefaction
which directly assist in achievement of organisational goal.
The strength of the Coca Cola is its effective manufacturing processes, logistic and
supplely chain management with a good brand image at global level. It also faces certain
weakness which includes lower employee turnover means the retention of the employee in the
business is low which shoes employee job dissatisfaction. Coca cols faces certain threats in the
present time that includes the lower availability of the sources, cut throat competition in the soda
industry, incremental cost of the raw material as well as labour, increasing requirement of legal
compliances, constant changes in the taste and preference of consumers, false publicity by media
and dependence of the bottle provides.
Current market position
The current marketing position of the Coca Cola have been determined to be good but it
still required to make some changes in its strategies and positioning. The different culture, taste
and preference in every country have direct impact on the business operation and its efficiency..
The company is required to invest more in the new and latest technologies to gain competitor
advantage as global level. More over the investments are requires to be made in water efficient
ways for sustainable approach. Moreover, the labour, minimum wages are some acts which must
be taken into consideration by Coca Cola.
Conclusion
To conclude this report it can be stated that the sales of the Coca Cola are shifting due to
innovation of healthy products such as diet product. =The company have certain opportunity

which it can grab to make them give good results. This includes the product diversification,
increasing market share by expanding in developing countries, to market the new and lesser
know products, exploiting the concept of healthy living by introducing such products,
development of innovative products and technological advancement. This also incudes the high
spending on R&D living the organisation behind from it competitors. The other weaknesses are
lower product diversification, declining revenues of the business and improper financial
planning.
Furthermore, the business strategy of the Cola coal in the present time have been
identifies as it has shifted to current practise of financial and process efficiency from past
practises of market tested formula and unique logo. In the past it was more inclined in
maintenance of high standards and having a fixed price for its product. But in recent time it has
shifted to the policies of enhancing consumer relationship and changing its overall business
model so that it can gain a better opposition in the global market.