This report provides a comprehensive analysis of Coca-Cola's marketing strategies, focusing on its expansion plans, particularly the launch of Diet Coke in the Netherlands. The report employs secondary research to understand market growth, competitors, and customer feedback. It examines Kapferer's Brand Identity Prism to assess brand elements and utilizes the STP (Segmentation, Targeting, Positioning) method to analyze the Dutch market. Furthermore, the report incorporates PESTLE analysis to evaluate political, economic, social, technological, legal, and environmental factors. The Ansoff Grid is applied to determine market penetration, product development, and market development strategies. The report also addresses product packaging, brand naming, positioning, and competitive analysis, highlighting key competitors like Pepsi and Dr Pepper. The conclusion emphasizes the importance of marketing principles, STP implementation, and strategic adaptation for successful market expansion.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
