Marketing Strategy for Coca-Cola's New Sugar-Free Candy Drink Tablets

Desklib provides solved assignments and past papers to help students succeed.

COCA-COLA
Sugar Free Dissolvable Candy Drink tablets

2
TABLE OF CONTENTS
 INTRODUCTION
 PRODUCT DESCRIPTION
 PRODUCT ATTRIBUTES
 CUSTOMER NEED
 REFERENCES

3
INTRODUCTION
 This is a presentation which includes the
marketing strategy for a new product of very
famous soft drink manufacturing company i.e.
Coca-Cola.
 Coca-Cola has very vast market in the field of
soft drinks. In 2006, it launched a zero drink. So
proceeding this now Coca-Cola is going to
launch sugar free dissolvable drink candy
(Cocacola.co.uk, 2019).

4
PRODUCT DESCRIPTION
 This product is the upgraded form of old
Coca-Cola zero sugar drink (Yang, 2015).
 It is made up of water, natural flavourings,
sweeteners (acesulfame, aspartame) etc.
 It provides instant energy to the user which
without any added sugar.

5
PRODUCT DESCRIPTION
 it tastes same as Coca-Cola classic flavour. It
will be available in more flavours such as
vanilla, cherry, cinnamon, raspberry and
peach etc.
 It includes a huge amount of energy and zero
fat which provides the stamina to work
longer.

6
PRODUCT ATTRIBUTES
 It is easily dissolvable in water so it will not
too hard for digest.
 It will be available in the market in the form
of candies, which will reduce the problems
related to handling of the product.
 It is available in various shapes as coke cane,
toys etc. so it will also attract the kids
(Zellner, et al., 2018).

7
CUSTOMER NEED
 These candies will provide the best solution
for above problem of the users, as it is very
easy to use.
 Currently in the market, many energy
boosting products are available; but they are
in the form of either drink or powder. So it is
very difficult to carry them.

8
CUSTOMER NEED
 Many people need energy tonic frequently
but because of some constraints, they are
not able to consume it everywhere.
 This candies can be consume by any person
who is having age more than 5 years.
 These candies resolve this problem of many
persons because it will be available in
different sizes of candies.

9
CUSTOMER NEED
 Currently in market, there are very less producer
of good energy drink candies. So it will attract a
huge market worldwide.
 As Coca-Cola has a set brand name, so it is
quite easy to make a specific place for the
product.
 It will be very useful for such people who works
as a sportsperson or posses any activity which
requires high stamina.

10
REFERENCES
 Cocacola.co.uk. (2019). This website is your virtual door to
the Coca-Cola world, giving you access to amazing Coca-
Cola promotions, events and experiences.. online Available
at: (https://www.cocacola.co.uk/en/home/) Accessed 25
May 2019.
 Yang, P., 2015. Pill Drink. U.S. Patent Application
14/289,658.
 Zellner, D., Greene, N., Jimenez, M., Calderon, A., Diaz, Y.
and Sheraton, M., 2018. The effect of wrapper color on
candy flavor expectations and perceptions. Food quality
and preference, 68, pp.98-104.