Coca-Cola: New Products, Supply Chain, and Sustainability

This report provides an in-depth analysis of Coca-Cola's business strategies, focusing on three key areas: new product launches, supply chain management, and sustainability initiatives. The report begins by examining Coca-Cola's recent product launches, highlighting the company's approach to market expansion and revenue growth through diverse product offerings. It then delves into Coca-Cola's supply chain system, emphasizing its role in ensuring efficient operations and reducing environmental impact. The report also explores Coca-Cola's sustainable initiatives, including packaging schemes and water management programs, demonstrating the company's commitment to environmental responsibility and the circular economy. The report incorporates graphs and logos to visually represent the key aspects of Coca-Cola's strategies. The analysis draws on various sources to provide a comprehensive overview of Coca-Cola's business practices and their impact on the market and the environment.

Running head: BUSINESS ADMINISTRATION
BUSINESS ADMINISTRATION
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Table of Contents
1- Launching of New Product by Coca-Cola into Market...................................................2
Coca-Cola Background........................................................................................................2
Graphs of Product launch....................................................................................................3
2 - New supply chain system at Coca-Cola.........................................................................7
Coca-Cola Background........................................................................................................7
Graph on Supply chain at Coca-Cola..................................................................................8
Logo of Supply chain at Coca-Cola...................................................................................10
3. Coca-Cola new sustainable initiative.............................................................................12
Graph on Sustainable development at Coca-Cola.............................................................13
Logo of Sustainable development at Coca-Cola...............................................................14
References..........................................................................................................................15

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1- Launching of New Product by Coca-Cola into Market
Coca-Cola is planning new product in the present market. In the year 2018, Coca-Cola
has launched around 18 products in various domains like Maaza, Minute maid and Thums-Up
brand. The volume of growth has also demanded for growth which is an average part of the
beverage portfolio. New Product launch in the few years has helped Coca-Cola to draw around
25% of the growth of revenue. The organisation does not provide any kind of stand-alone
volume growth for any particular country (Greenhalgh 2019). Coca-Cola completely defines unit
case volume which is the unit case for different beverages sold directly and indirectly. This is
merely sold by the organization and it’s bolting partners. Coca-Cola is working hard to explore
the brands that are growing in the double-digit up from the third last year. Coca-Cola has
completely divided the brand into certain number of leaders (marketing leaders) and challengers.
It comes up with certain brands which have decent market and can impose challenges on certain
leaders in this domain.
Coca-Cola Background
Coca-Cola is known to be a well-known American Corporation which was founded in the
year 1982. This particular firm is completely engaged in manufacturing and sale of syrup for
Coca-Cola. The organization also produces and sell different kind of soft drinks. Around 2800
products that are found in around 200 countries. Coca-Cola stands out to be largest with respect
to distributor and manufacturer of soft drinks in the whole world. This stands out to be largest
corporation in whole United States whose headquarter is located in Georgia (Serôdio, McKee
and Stuckler 2018). Coca-Cola is known to be global business that works on local level in most
of the community. Coca-Cola comes up with global reach with emphasizes on the strength.

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Coca-Cola comprises of around 225 bottling partners on global platform. Coca-Cola owns the
brand and is very much which is responsible for proper marketing. Bottling partners aim to
produce, merchandise and completely distribution of beverage to customer and vending partners.
Graphs of product launch
Fig 1: Graph of New Product Launch at Coca-Cola
(Source: Greenhalgh 2019)

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Fig 2: Graph of Unit Case Volume of Coca-Cola
(Source: MAANI HESSARI et al. 2019)

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New Logos on New Product launch at Coca-Cola
Fig 3: Logo of New Product Launch at Coca-Cola
(Source: Jones and Comfort 2018)

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Fig 4: Logo of New Product Launch at Coca-Cola
(Source: Iivonen 2018)

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2 - New supply chain system at Coca-Cola
Supply Chain at Coca-Cola has a key role in the business which aims in ensuring the
point that things are in processes. Coca-Cola focus on reducing the overall impact on
environment so that there is proper sustainability in the value chain. Coca-Cola has produced and
distributed more than 2 million products on global platform. Supply chain organization is
completely responsible for the organization procurement, engineering, and manufacturing. It
merely plays a key role in managing the responsibilities so that all things are in place for
reducing the overall impact on environment (Aaron and Siegel 2017). It helps in addressing the
sustainability in the value chain right from material outsourcing and followed by manufacturing
of end products. The success of Coca-Cola completely lies within the expertise of people where
the major focus is on quality. Coca-Cola is heavily investing in some of the advanced
technologies.
Coca-Cola Background
Coca-Cola organization aims to generate huge operating revenues which is achieved by
complete selling of concentrates and different syrups, so it’s authorized for bottling partners.
Coca-Cola aims to produce, distribution and merchant last brand beverage to different customers.
Most of the vending partners of Coca-Cola aims to sell products to most consumers (Kamilaris,
Fonts and Prenafeta-Boldύ 2019). Customers of Coca-Cola can sell products to consumer at the
speed of 1.9 billion serving at a single day. The bottling partners combine with the concentrate
and where it works with still and sparkling water. The finished products of Coca-Cola comprises
of primary owned bottling, distribution and sales-related operations.

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Graph on Supply chain at Coca-Cola
Fig 1: Graph of Supply Chain at Coca-Cola
(Source: Marshall et al. 2016)

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Fig 2: Graph of Supply Chain at Coca-Cola
(Source: Abdullah et al. 2017)

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Logo of Supply chain at Coca-Cola
Fig 3: Logo of Supply chain at Coca-Cola
(Source: Greenhalgh 2019)

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Fig 4: Logo of Supply chain at Coca-Cola
(Source: MAANI HESSARI et al. 2019)