MGMT8435 Assignment 2: Coca-Cola Sustainable Leadership

This report analyzes Coca-Cola's sustainable leadership, focusing on its vision, mission, and values statements. It examines how Coca-Cola integrates sustainability into its business practices, including product innovation, plastic waste reduction, and contributions to the Sustainable Development Goals (SDGs). The report highlights Coca-Cola's commitment to ethical practices, transparency, and accountability, as demonstrated through its operations and reporting. It also discusses Coca-Cola's efforts to foster a collaborative and innovative culture, including its involvement in the One Young World Conference. Furthermore, the report references Forbes' recognition of Coca-Cola HBC AG as a sustainable company and concludes with a positive outlook on the company's global impact and opportunities for stakeholder value creation. The report is based on the provided assignment brief for MGMT8435, which required an analysis of a company's vision, mission, values, and sustainability initiatives.

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Assignment Name – Sustainable Leadership

MANAGEMENT 1
Company selected – Coca Cola
URL - https://www.coca-cola.com
Question 1:
Vision of Coca-Cola – Coca-Cola vision is to designs the brands together with right selection
of drinks that individual adore, to rejuvenate them in body and soul. And prepared in ways
that develop a greater sustainable commerce and well-shared future that creates a change in
individual lives, societies and the earth.
Mission statement – “Refresh the world, inspire moments of optimism and happiness and
Make a difference”.
Value Statement – The Coca Cola have a shared value comprising of integrity, leadership,
collaboration, passion, accountability, diversity and quality.
Question 2:
Sustainability becomes the priority interest for various organisations embraces on
fulfilling present generation necessities without conceding the capacity of future generations
(Markman & Krause, 2016). According to the company, Coca Cola business act in a way to
develop a more sustainable and well share future. The Coca-Cola systems view sustainability
as a necessity for growth of the business and their diverse activities. In relation with Coca-
Cola sustainability report 2018, they aim to achieve their sustainability and operating goals
via concerted effort and with collaborating with 225 bottling associates mark in over 200
nations and areas (coca-colacompany.com, 2018). The company also embrace product
innovation where they found that customers are using healthier options and standard of
living, which relate with intake and consuming less sugar, ultimately leading growth
opportunity for Coca-Cola.
Along with this, the company also strategies to control plastic waste while collecting
nearly 14 % of plastic packaging globally. It is based on three fundamental goals i.e. –
design, collect and partner. Ultimately, Coca Cola also directly contributed towards The
Sustainable Development Goals (SDGs) while addressing an array of complex,
interconnected comprehensive issues. In relation to this, the company set 17 goals – geared
towards a 2030 time frame with associating 169 targets like collecting and recycling bottle or

MANAGEMENT 2
can for each one they sell by 2030, using at least 50% recycled materials in their packaging
by 2030 and so forth (coca-colacompany.com, 2018). With forming future prospective goals,
Coca-Cola is also achieving its previous set objectives like in 2018, it is identified that the
corporate has decrease the CO2 rooted in the Coca-Cola “drink in your hand” with 21 %
below 2010 levels.
Question 3:
In relation with daily operations, the company typically generates its profit with
selling of syrups to authorised bottling associates and this reflects company ethical practices
towards reaching its goals. Ensuring sustainability towards all its operations help the
company to continue develop the culture that help in their provision and renovation with
growth globally. At last, company business philosophies and efforts leads a robust,
collaborative and innovative culture that helps Coca-Cola to maintain integrity, transparency
and accountability across all its operations.
It is also true that the behaviour of the organisation and the people within it consistent
in relation with the anticipated sustainability message. In last 5 years, the company has led a
team of young arrangement employees from all areas globally to the yearly One Young
World (OYW) Conference (coca-colacompany.com, 2018). In relation to this largest cluster
ever, OYW carries composedly with the happiest young individuals and encourages them to
create long-term networks and make positive change.
Coca-Cola is also highly effective towards improvement in sustainable business
practices as every year, the company showcase its transparent business and sustainability
report presented to the various groups of stakeholders highlight its key goals for the future
and its past achievements. The company believes sustainability as the essence of its business
transformation. In 2017, Forbes also ranks Coca-Cola HBC AG (Switzerland) as one of the
sustainable companies in the world (Banker, 2017).
From future perspective, I definitely want to be the part of Coca-Cola as it is a place
which is making a positive mark globally and whether through their sustainability initiatives,
human rights work or the flow economic influence each individual creates by simple
undertaking its job well, there are enormous opportunities to develop value to different
stakeholders and make a positive support to the society.

MANAGEMENT 3
References
Banker, S. (2017). The Rankings Are In: The World's Most Sustainable Companies. Retrieved
from https://www.forbes.com/sites/stevebanker/2017/09/27/the-worlds-most-
sustainable-companies/#32f4a2ec7cd9
coca-colacompany.com. (2018). 2018 Business & Sustainability Report. Retrieved from
https://www.coca-colacompany.com/content/dam/journey/us/en/policies/pdf/safety-
health/coca-cola-business-and-sustainability-report-2018.pdf
Markman, G. D., & Krause, D. (2016). Theory building surrounding sustainable supply chain
management: Assessing what we know, exploring where to go. Journal of supply
chain management, 52(2), 3-10.