This report provides an in-depth analysis of Coca-Cola's transport and distribution management practices. It begins with an introduction to Coca-Cola's global operations and the challenges it faced in managing its complex logistics network before 2009. The report then explores the company's adoption of Oracle Transportation Management and its impact on standardizing operations. The discussion covers the selection and consideration of Incoterms, highlighting the various terms used by Coca-Cola and their implications. The report further examines carrier selection criteria, including environmental soundness, efficiency, reliability, and cost-effectiveness, as well as the carrier relationship management. The report concludes by emphasizing the importance of Incoterms in global logistics and the challenges Coca-Cola faces in unifying its trading policies. It underscores the significance of professional carrier relationships and effective human resource management in ensuring smooth operations. The report references relevant sources and provides a comprehensive overview of Coca-Cola's transport and distribution strategies.
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