Report on Coca-Cola's Marketing Strategies in Great Britain

This report presents a detailed analysis of Coca-Cola's marketing strategies within the Great Britain market. It begins with an overview of Coca-Cola's mission, vision, values, and business objectives, followed by a strategic level context analysis, including SWOT, PESTLE, VRIO, and Porter's Five Forces. The report examines Coca-Cola's business strategy, entry mode for international expansion, and competitive strategy, including globalization versus localization. It also explores marketing communication, IMC objectives, and tools, as well as the identification and profiling of target audiences. Furthermore, the report delves into relationship marketing, stakeholder analysis, and concludes with an assessment of Coca-Cola's established brand presence and recommendations for future strategies, such as introducing healthier product options. The report provides a comprehensive understanding of Coca-Cola's marketing efforts and their impact within the UK market.